Food shopping apps include price reductions for deal seekers
Implications - Social media tools have made today's consumer highly aware of the best price points, and in response, food shopping apps are placing an emphasis on discounts. Aside from the grocery sector, attention to savings is industry-spanning, as brands seek to offer competitive products in markets catering to informed, digitally savvy shoppers.
Workshop Question - How would your brand go about making cost-savings as accessible and automated as possible?
Trend Themes
1. Digitization of Discounts - Food shopping apps placing an emphasis on discounts as customers become increasingly price-aware.
2. Paperless Coupons and Cashbacks - Apps like Milk and The Snap by Groupon allowing users to connect to their rewards card to save money and cashback on their purchases.
3. Perishing Produce Platforms - Online food discount platforms like BuyMeBy, offering discounted expiring food, reducing waste in the grocery industry.
Industry Implications
1. Retail Industry - Retail Industry can update advertising strategies with digitization of discounts.
2. Food and Grocery Industry - Food and Grocery Industry can use perishing produce platforms to reduce food waste.
3. Technology Industry - Technology industry can develop innovative paperless coupon and cashback systems to make purchases more convenient.
6 Featured, 51 Examples:
191,084 Total Clicks
Date Range:
Jul 14 — Aug 15
Trending:
Mild
Consumer Insight Topics:
