Twenty2 Vodka's Newest Flavored Vodka Line Honors Authentic Ingredients
Laura McQuarrie — June 13, 2015 — Lifestyle
References: twenty2vodka & bevnet
New flavored vodka lines pop up all the time, aiming to emulate novelty flavors like cupcake, chocolate or mixed cocktail drinks. However, the launch of Twenty2 Vodka's newest line called 'Rested Expressions,' is more about enhancing the alcohol with all-natural flavor infusions.
The name of the new flavored vodka line takes after the process that is used to instill flavor into each drink. Flavors available in the range include unusual ones like Black Peppercorn, Organic Lemon & Orange Peel and Whole Bean Coffee.
Although this line is very new, there are already plans in the works for the next batch of flavors like Smoke Chipotle Pepper, Real Cinnamon Stick and Whole Vanilla Bean—more varieties with names that spells out the flavors as they are. For the fall, Orange-Spice is in development, while winter will usher in a Candy Cane vodka flavor.
The name of the new flavored vodka line takes after the process that is used to instill flavor into each drink. Flavors available in the range include unusual ones like Black Peppercorn, Organic Lemon & Orange Peel and Whole Bean Coffee.
Although this line is very new, there are already plans in the works for the next batch of flavors like Smoke Chipotle Pepper, Real Cinnamon Stick and Whole Vanilla Bean—more varieties with names that spells out the flavors as they are. For the fall, Orange-Spice is in development, while winter will usher in a Candy Cane vodka flavor.
Trend Themes
1. Authentic Ingredient Vodka - Opportunity for vodka producers to explore using authentic and natural ingredients for their flavored vodka lines like Twenty2 Vodka's 'Rested Expressions' line.
2. Unusual Flavored Vodka - Trend of introducing unconventional flavored vodka like Black Peppercorn, Organic Lemon & Orange Peel, and Whole Bean Coffee by Twenty2 Vodka's 'Rested Expressions' line opens up opportunities for experimentation.
3. Seasonal Flavored Vodka - Introducing seasonal flavored vodka like Candy Cane or Orange-Spice as planned by Twenty2 Vodka's 'Rested Expressions' line can create excitement among consumers and encourage repeat purchases.
Industry Implications
1. Alcohol Industry - The alcohol industry can explore the trend of introducing flavored vodka lines with authentic and unusual flavors like Twenty2 Vodka's 'Rested Expressions' to diversify their offerings.
2. Beverage Industry - The beverage industry can tap into the trend of introducing seasonal flavored vodka like Candy Cane or Orange-Spice as planned by Twenty2 Vodka's 'Rested Expressions' line to create new products and expand their market.
3. Hospitality Industry - The hospitality industry can create unique cocktails with unusual and authentic flavored vodka like Black Peppercorn, Organic Lemon & Orange Peel, and Whole Bean Coffee by Twenty2 Vodka's 'Rested Expressions' line to offer their customers something new and exciting.
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