Brands woo Latin consumers by inviting them to contribute campaign content
Implications - Brands are beginning to engage Hispanic consumers with enticing campaigns driven by consumer-generated content. As a demographic that is particularly mobile savvy, Latin consumers are likely to respond to interactive digital campaigns driven by individual-based storytelling and crowdsourced experiences.
Workshop Question - Where can you be more inclusive through co-creation and consumer empowerment?
Trend Themes
1. Crowdsourced Campaigns - Brands are engaging Latin consumers with campaigns that are driven by consumer-generated content to increase brand engagement and interaction.
2. Recipe Infographic Campaigns - Food and beverage brands are creating interactive campaigns that enable customers to turn old instructions into beautifully designed posters to encourage sharing and act as a brand-affirmation tool.
3. Adventure-capturing Campaigns - Travel brands are forming partnerships to offer unique experiences and technology to guests, allowing them to capture and share their memories, increasing brand awareness and exposure.
Industry Implications
1. Marketing - Through the use of campaigns that feature crowdsourcing, interactive designs, and unique experiences, marketing professionals can create brand-affirmation tools that capture and retain the audience's attention.
2. Food and Beverage - Food and beverage companies can create marketing campaigns that are interactive and encourage customers to share recipes, leading to increased brand awareness and customer loyalty.
3. Travel and Hospitality - Innovative travel and hospitality professionals can form partnerships that offer guests technology and experiences that allow them to capture and share memories, increasing brand exposure and building brand loyalty.
