This Organic Vodka Brand Uses Written Confessions on its Labels
Ady Floyd — June 15, 2015 — Art & Design
References: swigstudio & packagingoftheworld
'Confessions' is an organic vodka company from France that has teamed up with Swig Studio to create clever labels for its bottles. Each label features graffiti-inspired art that reveals personal confessions. The labels wrap around the clear bottle for a 360 degree exposure of the confessions. Some confessions use playful humor and include phrases such as "I know everything" and "I still love you."
The labels are actually screen printed graphics that have a black square revealing the brands name. The writing is mostly black with a few splashes of color that pertain to each flavor of vodka. Each bottle of organic vodka is infused with naturally flavored ingredients.
Each vodka is given its own charm using an artsy alliteration theme. The collection contains coconut cool, peach perfect, blood orange bliss, blueberry bold, pineapple paradise and the original crystal clear.
The labels are actually screen printed graphics that have a black square revealing the brands name. The writing is mostly black with a few splashes of color that pertain to each flavor of vodka. Each bottle of organic vodka is infused with naturally flavored ingredients.
Each vodka is given its own charm using an artsy alliteration theme. The collection contains coconut cool, peach perfect, blood orange bliss, blueberry bold, pineapple paradise and the original crystal clear.
Trend Themes
1. Personalized Packaging - The trend of incorporating personalization and customization in product packaging to appeal to consumers' emotional connections with the product and brand.
2. Interactive Branding - The trend of creating interactive elements in branding to engage with consumers, such as the confessions on the 'Confessions' vodka labels.
3. Handmade Aesthetics - The trend of incorporating handmade and craft aesthetics in branding and packaging to convey a sense of authenticity and uniqueness.
Industry Implications
1. Alcohol - In the alcohol industry, there is an opportunity to differentiate from competitors by creating unique and interactive branding like 'Confessions' vodka.
2. Food and Beverage - In the food and beverage industry, incorporating personalized and unique packaging designs can appeal to consumers' emotions and increase brand loyalty.
3. Fashion and Beauty - In the fashion and beauty industry, incorporating handmade aesthetics in branding and packaging can convey authenticity and uniqueness, increasing the perception of luxury and exclusivity.
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