Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Social Stuntvertising

Brands mix digital engagement with experiential forms of marketing

Implications - Experiential forms of advertising featuring engaging stunts are making a splash in the social media marketing sector. The use of interactive activities in this digital sector resonates with the recent growth of sensory publicity tactics, and as a result, leaves a lasting impression on young consumers.
Workshop Question - How can your brand integrate interactive marketing to engage younger consumers?
Trend Themes
1. Experiential Marketing - Brands are using interactive activities to create memorable experiences for young consumers and improve engagement levels
2. Ephemeral Marketing - Brands are using social media platforms like Snapchat to run time-sensitive campaigns that create a sense of exclusivity and urgency
3. Social Media Immersion - Brands are leveraging social media platforms to create immersive campaigns that connect with younger demographics
Industry Implications
1. Advertising & Marketing - Businesses can explore innovative ways to connect with audiences by incorporating experiential and social media campaigns
2. Retail - Retail companies can use ephemeral marketing techniques, such as shoppable Snapchat ads, to attract audiences to their products
3. Gaming - Gaming companies can take advantage of social media trends, such as using Snapchat to drop hints and create hype around upcoming game releases
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
141,427 Total Clicks
Date Range:
Feb 15 — Apr 16
Trending:
Average

Featured Examples

play_circle_filledTwitter-Activated Vending Machines
Twitter-Activated Vending Machines
Gary Lineker Gives Tweeters Free Walkers Crisps Bags
Experiential marketing is one way for brands to really connect with their consumers and a great example is set out by Walkers Crisps. The snack company transformed a bus shelter into a vending... MORE
Secretive Gaming Campaigns
Secretive Gaming Campaigns
This Call of Duty Video Game Advertising Stunt Covertly Uses Snapchat
Activision’s brilliant video game advertising scheme for the launch of Call of Duty: Black Ops 3 is proof that marketing doesn’t have to be overt—true fans will find the thrill in the... MORE
Ephemeral E-Commerce Advertising
Ephemeral E-Commerce Advertising
Shoppable Snapchat Ads Allow Consumers to Swipe Up to Purchase
Social media and photography app Snapchat has been introducing a number of different Snapchat ad opportunities, but shoppable snaps are finally forthcoming. According to Ad Week, Target and Lancome... MORE
play_circle_filledSecretive Party Campaigns
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Inspired by a time when word of mouth was the only way people knew to attend an upcoming party, Jägermeister set up the Undercover Games on Snapchat. This marketing stunt targeted a young, hip... MORE
play_circle_filledRooftop Instagram Stunts
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
The latest Nordstrom Instagram campaign takes fashion marketing to new heights. Launched in celebration of the luxury department store’s 2015 Anniversary Sale, this art installation graces the... MORE

Related Examples

Exclusive Game-Showcasing Deals
Exclusive Game-Showcasing Deals
Snapchat and BuzzFeed Will Be Able to Show the Olympics in Rio
play_circle_filledSocial Screenshot Coupons
Social Screenshot Coupons
Hering's Black Friday Promotion Used Snapchat to Offer Special Deals
Face Swap Advertisements
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
play_circle_filledCeleb Gloss Music Videos
Celeb Gloss Music Videos
Kylie Jenner Premiered a Music Video to Announce Her New Nude Lip Glosses
Snapchat-Only Ad Agencies
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
Easter Egg Snapchat Lenses
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
60 Second Bargain Apps
60 Second Bargain Apps
Shopping Deals App Benjamin Gives Consumers Extremely Limited Time Offers
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
Beacon-Powered Pop-Ups
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Hipster Heritage Pop-Ups
Hipster Heritage Pop-Ups
Hudson's Bay Company's Drake General Store Pop-Ups Target Young Consumers
Foodie-Focused Social Networks
Foodie-Focused Social Networks
Loblaws' President's Choice Discoveries Platform Stuns Food Fans
play_circle_filledCharitable Food Campaigns
Charitable Food Campaigns
The Latest Walmart Social Media Campaign Raises Funds for Food Banks
Eco-Friendly Sewing Camps
Eco-Friendly Sewing Camps
This Non-Profit Camp Teaches Children About Sewing and Fashion Basics
Customizable Sneaker Kits
Customizable Sneaker Kits
LOOP Provides Colorful Laces for Creating Custom Sneakers
Summery Pop-Up Shops
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
Discount Grocery Apps
Discount Grocery Apps
Flipp Gives Users Access to Grocery Store Deals and Discounts
Festival-Focused Video Sharing
Festival-Focused Video Sharing
These Snapchat Coachella Filters Create Concert-Branded Clips
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
Collaborative Video Apps
Collaborative Video Apps
Facebook's Riff App Enhances the Social Aspect to Media Sharing
YouTuber Lifestyle Networks
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
BNN: CEO of Trend Hunter Jeremy Gutsche Dives into Traps to Avoid With Better and Faster
BNN: CEO of Trend Hunter Jeremy Gutsche Dives into Traps to Avoid With Better and Faster
Inappropriately Remastered Logos
Inappropriately Remastered Logos
Penised.com Helps People Use Phallic Humor Against Rival Brands
Striking Womanless Ads
Striking Womanless Ads
Droga5's Gender Equality Campaign Proves Something is Missing
Live Streamed Keynotes
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
Live Broadcasting Apps
Live Broadcasting Apps
Stre.am Combines Chat Messaging and Livestreaming Content
Speedy Grocery Services
Speedy Grocery Services
Urbery's Grocery Delivery Brings Items to Your Home in a Matter of Hours
play_circle_filledAppreciation Fast Food Payments
Appreciation Fast Food Payments
Mcdonald's Allows Customers to Pay with Love for Two Week Campaign
Complimentary Coffee Campaigns
Complimentary Coffee Campaigns
McDonald's is Offering Free Cups of Joe Monday Mornings for a Year
Vegan Burrito Campaigns
Vegan Burrito Campaigns
Chipotle is Offering Free Burritos as Part of a One-Day Promotion
play_circle_filledComical Check-In Campaigns
Comical Check-In Campaigns
Kulula Shows How Convenient a Self-Serve Airline Check-In Can Be
Militant LEGO Figurines
Militant LEGO Figurines
These Tiny Military Action Figures are Designed for Combat Play
play_circle_filledGift-Sharing Stunts
Gift-Sharing Stunts
JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers
TV-Watching Marathon Stunts
TV-Watching Marathon Stunts
Bell Media Launches CraveTV with a Guinness World Records Attempt
Airline Holiday Surprises
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
play_circle_filledDancing Digital Payment Commercials
Dancing Digital Payment Commercials
This Weird Ad Announces the Snapchat Snapcash Feature
Rapid-Fire Golf Carts
Rapid-Fire Golf Carts
This Golf Cart Can Hit 190 Kilometers Per Hour
play_circle_filledStreaking Cancer Campaigns
Streaking Cancer Campaigns
This Campaign for Cancer Encourages Canadians to Bare It All
Bomb-Simulating Phone Ads
Bomb-Simulating Phone Ads
Homeland's Fourth Season is Marketed with Quite the Bang
Basketball-Enhancing Sleeves
Basketball-Enhancing Sleeves
Take Your Ball Game to Next Level With the 2T Power Sleeve
play_circle_filledLife Replacement Ads
Life Replacement Ads
Actor Peter Stormare Takes on Responsibilities in This Call of Duty Ad
War Video Game Glasses
War Video Game Glasses
The Call of Duty Black Ops 2 Gaming Eyewear Improves Your Shooting Ability
Fantasy Video Game Fashion
Fantasy Video Game Fashion
Skyrim Gets Stylish in the Dragonborn Photo Series
Vibrant Gaming Histories
Vibrant Gaming Histories
Colour Lovers Presents a Timeline of Video Game Development
Video Game Off-Roaders
Video Game Off-Roaders
The Modern Warfare 3 Jeep Celebrates the Latest Call of Duty Release
play_circle_filledUndead Space Showdowns
Undead Space Showdowns
Black Ops Rezurrection 'Zombie Authority' is Gore-iously Epic