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Personified Pet Fitness

New approaches to exercise for animals embrace typically human elements

Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services.
Workshop Question - What consumer lifestyle trends do you already know about that could be applied to adjacent categories?
Trend Themes
1. Humanization of Pets - The trend of treating pets more like humans presents an opportunity for businesses to incorporate human-like elements into products and services for pets.
2. Wellness for Pets - As consumers seek wellness products and services for themselves, they are also demanding the same for their pets, creating an opportunity for businesses to offer innovative wellness solutions for pets.
3. Technology for Pet Care - The integration of technology into pet care offers disruptive innovation opportunities for businesses to create novel solutions for pets that can be controlled remotely or monitored through apps or devices.
Industry Implications
1. Pet Products - The pet industry can incorporate human-like elements and wellness solutions into products for pets.
2. Wellness - The wellness industry can develop specialized services for pets to help them achieve optimal health and wellness.
3. Technology - The technology industry can create innovative solutions for pet care through the integration of remote control, monitoring, and other technologies.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 62 Examples:
281,161 Total Clicks
Date Range:
Mar 15 — May 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hi-Tech Dog Homes
Hi-Tech Dog Homes
This Dream Doghouse is Equipped with the Latest Samsung Electronics
Those seeking inspiration on how to pamper their pets will appreciate the design of this high-tech Dream Doghouse from Samsung. The doghouse is separated into two indoor areas, including one for... MORE
Smart Pet Play Devices
Smart Pet Play Devices
easyPlay Encourages Physical Activity in Dogs At Home
easyPlay is a device that encourages both play and exercise in dogs, and can be controlled by pet owners from a distance. While many dogs, particularly large breeds, require regular activity in... MORE
Interactive Dog Triathlons
Interactive Dog Triathlons
'Tri Dog' is an Athletic Bonding Experience for Pets and Owners
‘Tri Dogs’ is a fun triathlon for pets and owners that’s based in the UK. The event is split into three different activities, in which participants run, bike and swim with their... MORE
Feline Exercise Mats
Feline Exercise Mats
The Feline Yogi Cat Yoga Mat Has a Catnip-Filled Toy Attached
Pet owners who want to include their feline friends in their daily exercise practices will likely find the Feline Yogi Cat Yoga Mat to be the ideal way to get cats more active than otherwise. The... MORE
Canine Yoga Classes
Canine Yoga Classes
Tulsa's 'Be Love Studio' Teaches Special Yoga for Dogs Classes
Yoga is a physical and spiritual practice that has been of benefit to humans for centuries—and now, yoga for dogs is emerging as a popular way for people to involve their pets as well.  In... MORE
Feline Yoga Classes
Feline Yoga Classes
'Good Mews' Cat Shelter is Offering 'Yoga with Cats' Classes
‘Good Mews,’ a no-kill, cage-free cat shelter outside of Atlanta, Georgia, is offering classes called ‘Yoga with Cats.’ As the name indicates, the certified yogi-taught... MORE
Pet-Practicing Yoga Guides
Pet-Practicing Yoga Guides
The 'Doga' Infographic Outlines Playful Poses for Dogs and Owners
The website Fix.com created an inforgraphic called ‘Doga’ that allows pet owners to collaborate with their pooches as a workout buddy. This illustrated guide not only benefits dog owners,... MORE

Related Examples

Pet Care Podcasts
Pet Care Podcasts
The Cuteness Pawdcast Covers a Variety of Pet-Related Topics
Cat Collar Cameras
Cat Collar Cameras
The Cat Videocam Lets Pet Owners See Through Their Cats' Eyes
LED Light Dog Collars
LED Light Dog Collars
LEUCHTIE Dog Collars Ensure the Safety of Pets Outdoors
Smart Cat-Tracking Devices
Smart Cat-Tracking Devices
The Tabcat Makes Sure That Cat's Don't Get Lost Outdoors
Bow-Shaped Pet Activity Trackers
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The WonderWoof Helps to Track Pets' Fitness Levels
High-End Dog Accessories
High-End Dog Accessories
LA Brand KILLSPENCER Launches a Range of Luxury Dog Accessories
Dog-Centric Craft Beers
Dog-Centric Craft Beers
Bark Brew Comes in Calming, Beef, and Chicken Ale Varieties
DIY Dog Food Tins
DIY Dog Food Tins
JustFoodForDogs Makes Do It Yourself Nutrient Blends for Mixing with Whole Food
Dog-Friendly Coconut Macaroons
Dog-Friendly Coconut Macaroons
CocoTherapy's Raw Dog Treats are Made with Coconut and Coconut Oil
play_circle_filledAll-Season Pyjama Pants
All-Season Pyjama Pants
Panttoo's Unique Loungewear Features a Built-In Sock Option
Pet Housing Pop-Ups
Pet Housing Pop-Ups
Blue Cross Created an Estate Agency to Help Animals Find Homes
Color Therapy Yoga Classes
Color Therapy Yoga Classes
ChromaYoga's Unique Yoga Class Sessions Pair Movement and Color Therapy
Cat-Shaped Smart Hubs
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AMONG'S Apple Cat is a Pet-Inspired Concept for Smart Home Controls
Modular Feline Play Perches
Modular Feline Play Perches
The 'Catipilla' Cat Climbing Frame Works Indoors or Out
Weighted Yoga Bracelets
Weighted Yoga Bracelets
Bala Bangles Were Designed to Make Yoga More Strength-Focused
Luxe Cat Cafe Concepts
Luxe Cat Cafe Concepts
Japan's Catmocha Cafe Features Whimsical Displays and Decor
play_circle_filledRescue Cat Reality Shows
Rescue Cat Reality Shows
'Keeping Up with the Kattarshians' is a YouTube Show Starring Cats
Feline Furniture Design Shows
Feline Furniture Design Shows
The 9 Lives Design Show is Part of Singapore Design Week
Camera-Connected Kennels
Camera-Connected Kennels
Dog Parker's Updated Service Allows Owners to Watch Their Pet While Out
Matching Dog Shirts
Matching Dog Shirts
Loot Pets' Subscription Boxes Come with Matching Tees for Dogs and Owners
Car Sickness-Preventing Dog Treats
Car Sickness-Preventing Dog Treats
'Queezibics' Dog Treats Prevent Dogs from Being Car Sick
Non-Alcoholic Dog Beers
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
Dental Office Therapy Dogs
Dental Office Therapy Dogs
This Dental Office is Using a Dog to Ease Patient Anxiety
Pet-Monitoring Home Systems
Pet-Monitoring Home Systems
Felcana Works to Ensure the Mental and Physical Health of Pets
Contemporary Canine Cosmetics
Contemporary Canine Cosmetics
The 'Mr.PAW' Dog Grooming Products are Minimalistic and Natural
Pet-Calming Videos
Pet-Calming Videos
'More Th>n' and David Tennant Have Created Relaxing Videos for Cats and Dogs
One-for-One Dog Beds
One-for-One Dog Beds
The Ralph & Co Memory Foam Dog Bed Ensures Comfy Canine Naps
Dog-Friendly Location Apps
Dog-Friendly Location Apps
The Dogsos App Helps Mexicans Locate Dog-Friendly Establishments
Pet Adoption Apps
Pet Adoption Apps
The Zeppee App Lets You Swipe to Find a Pet
Senior Pet Adoption Pageants
Senior Pet Adoption Pageants
This Ad Features Senior Pets Participating in a Quirky Pageant
Emotional Pet Rescue Ads
Emotional Pet Rescue Ads
The 'Who Needs Who' Campaign Shows How People & Pets Benefit by Adoption
Costumed Cat Adoption Ads
Costumed Cat Adoption Ads
These Playfully Dressed Up Cat Images Aim to Increase Pet Adoption Rates
Cyclist Yoga Classes
Cyclist Yoga Classes
Yoga Manchester's 'Yoga for Cyclists' Class Caters to Those on Two Wheels
Meditation-Enhancing Headbands
Meditation-Enhancing Headbands
The Muse Headband Works to Train and Relax One's Brain
Cultural Yoga Publications
Cultural Yoga Publications
'Black Girl in Om' is a Community for African-American Women and Yoga
Brewery Yoga Classes
Brewery Yoga Classes
The Port City Brewing Co. Fuses Yoga and Alcohol in a Fun Envrionment
Inflatable Yoga Studios
Inflatable Yoga Studios
Hot Pod Yoga Supplies a Heated Pop-Up Yoga Station
Branded Meditation Podcasts
Branded Meditation Podcasts
Lululemon's Guided Meditation Podcasts Inspire Introspection
Yogic Language Courses
Yogic Language Courses
The 'Speak Like a Yogi' Program Teaches Proper Sanskrit Yoga Pose Names
Cylindrical Yoga Props
Cylindrical Yoga Props
Dharma Yoga Wheel's Back-opening Prop Gently Relieves Tightness and Injury
Office Stretching Apps
Office Stretching Apps
The Salute the Desk App Provides Guided Stretching Poses to Improve Posture
Speedy Activity Charts
Speedy Activity Charts
This Infographic Explains Ways to Stay Active Even When You Don't Have Time
Comparative Fitness Methodology Charts
Comparative Fitness Methodology Charts
This Infographic Breaks Down if Yoga or Pilates is Better
Stress-Relieving Movement Guides
Stress-Relieving Movement Guides
This Infographic Explains How to Do Yoga to Reduce Stress
New Age Guides
New Age Guides
This Stress Relief Infographic Focuses on Alternative Solutions to Feeling Better
play_circle_filledPet Adoption Beacon Ads
Pet Adoption Beacon Ads
The Adoption Campaign Uses Location-Based Tech to Increase Awareness
Stress Reduction Tips
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This Infographic Contains Mindfulness Techniques You Can Do in 15 Minutes
Complimentary Women's Health Conferences
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Camden County Offers a Free Event to Encourage Wellness
Speedier Sleep Guides
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This Infographic Offers 13 Different Tips to Help You Fall Asleep Faster
Natural Mood-Enhancing Tips
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This Infographic Suggests Fighting Depression Without Medication
Stressful Health Charts
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This Stress Infographic Explains the Effects Stress Can Have on the Body
Luxury Pet Vacations
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The Paw Seasons Hotel Offers Luxury Vacations for Pampered Pooches
Pillow-Bottomed Pet Shelters
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Six Hands Dog House is a Sturdy Refuge and a Cozy Place to Curl Up
play_circle_filledGeoform DIY Doghouses
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The HomeMade Modern Geometric Bed Promises Surprisingly Simple Construction
Chic Cubic Puppy Coops
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The Kooldog House Holds Your Dog in Sophisticated Style
Online Chat-Inspired Adoption
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The Catroulette Site Sifts Through Felines Who Need Homes
Dairy Carton Doghouses
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The Milk Box Shelters Your Furry Friends in an Adorable Oversized Package
Geodesic Dog Houses
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The Watpack Pet Shelter is Durable and Adaptable for All Domestic Animals
Yawning Dog Divans
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The Barkie by Studio Mango Lets Your Pet Get Cozy in a Canine-Shaped Den
Camo Doggy Tents
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The Tee-Pee Hound Lounge Provides a Canine-Only Shelter for Camping
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The Dook House Table by Noel Zahra has a Page-Saving Perch
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