New approaches to exercise for animals embrace typically human elements
Implications - Fitness models typically reserved for humans are expanding into the pet sector as brands seek to foster alternative approaches to pet care. The personification of animals is of mass appeal to the modern millennial consumer, who has demonstrated a preference for innovative wellness products and services.
Workshop Question - What consumer lifestyle trends do you already know about that could be applied to adjacent categories?
Trend Themes
1. Humanization of Pets - The trend of treating pets more like humans presents an opportunity for businesses to incorporate human-like elements into products and services for pets.
2. Wellness for Pets - As consumers seek wellness products and services for themselves, they are also demanding the same for their pets, creating an opportunity for businesses to offer innovative wellness solutions for pets.
3. Technology for Pet Care - The integration of technology into pet care offers disruptive innovation opportunities for businesses to create novel solutions for pets that can be controlled remotely or monitored through apps or devices.
Industry Implications
1. Pet Products - The pet industry can incorporate human-like elements and wellness solutions into products for pets.
2. Wellness - The wellness industry can develop specialized services for pets to help them achieve optimal health and wellness.
3. Technology - The technology industry can create innovative solutions for pet care through the integration of remote control, monitoring, and other technologies.
