Illustrated Tequila Bottles Feature Doodles of the Mayan Gods
Amelia Roblin — January 29, 2015 — Marketing
References: hannahhartdesign & lovelypackage
The way that spirits are packaged tends to be more creative than other alcoholic beverages are, but these illustrated tequila bottles set themselves apart even further. With the glass surface whitewashed completely, they appear as ceramics that you don't typically see on the liquor store shelf anymore.
To enhance this earthenware aesthetic, Hannah Hart has modeled these vessels with voluptuous forms. Similarly shaped to vintage growlers, the real inspiration behind the containers is the Talavera handmade pottery of Mexico, complete with handles for easy pouring. Swing-top caps further that old-fashioned look, but illustrations make them seem contemporary. Casting back once more, the designer drew up the images of ancient Mayan gods to brand these illustrated tequila bottles. The combination of different eras makes the concept product appeal to various tastes and ages.
To enhance this earthenware aesthetic, Hannah Hart has modeled these vessels with voluptuous forms. Similarly shaped to vintage growlers, the real inspiration behind the containers is the Talavera handmade pottery of Mexico, complete with handles for easy pouring. Swing-top caps further that old-fashioned look, but illustrations make them seem contemporary. Casting back once more, the designer drew up the images of ancient Mayan gods to brand these illustrated tequila bottles. The combination of different eras makes the concept product appeal to various tastes and ages.
Trend Themes
1. Illustrated Packaging - Opportunity for artists and designers to collaborate on unique branding concepts to create visually appealing products.
2. Vintage Aesthetic - Consumer desire for retro and handcrafted aesthetics can be leveraged by businesses to differentiate their packaging from competitors.
3. Cultural Inspirations - Incorporating traditional and cultural elements into product packaging design can create a sense of authenticity and build brand loyalty.
Industry Implications
1. Alcohol/liquor Industry - Opportunity for liquor companies to differentiate themselves with creative and unique packaging designs that appeal to a wider audience.
2. Art/design Industry - Collaboration between artists, designers, and businesses in creating illustrated and unique packaging designs can create new revenue streams and bring products to life.
3. Tourism Industry - Packaging designs that incorporate cultural or traditional elements can appeal to tourists and potentially become souvenirs, generating new revenue streams.
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