Style-focused campaigns apply social media tools to recruiting
Implications - Fashion-focused recruiting campaigns are adopting social media tools for the casting process. In addition to providing labels with the chance to attract fresh, untapped talent, this digital take on hiring is also illustrative of the times as brands seek to involve consumers in a more direct, digital way.
Workshop Question - What are you doing to represent the "everyman" in your brand and product?
Trend Themes
1. Social Media-casting - More casting calls will be hosted on social media platforms, including Instagram and Mobli, providing opportunities for amateur actors.
2. User-generated Content Campaigns - Brands will offer users opportunities to submit their own content, leading to more inclusive ad campaigns that connect better with consumers.
3. Social Media-driven Fashion Shows - Fashion shows will be curated via social media platforms, allowing brands to engage their target audiences and leverage their input to create interactive events.
Industry Implications
1. Advertising Industry - The advertising industry can leverage user-generated content campaigns to create more authentic and inclusive content that resonates with consumers.
2. Fashion Industry - Fashion brands can capitalize on social media platforms and user-generated content to connect with consumers and create more innovative marketing initiatives.
3. Entertainment Industry - The entertainment industry can use social media platforms to host casting calls and discover new talent, paving the way for more diverse and inclusive content creation.
6 Featured, 47 Examples:
488,736 Total Clicks
Date Range:
Jul 12 — Jul 15
Trending:
Warm
Consumer Insight Topics:
