ChiaVie's Ground Chia Seed Drink is Loaded with Good-For-You Things
Laura McQuarrie — September 23, 2014 — Lifestyle
References: chiavie & thedieline
ChiaVie is a chia seed drink that is made from ground chia seeds, a superfood that's rich in protein, healthy fats, fiber and omega-3 fatty acids. When soaked, whole chia seeds tend to have a gelatinous texture that can take some getting used to. Instead of eating chia seeds whole, this way there are more nutrients absorbed.
The drinks in the ChiaVie line contain no additional sugar, two servings of fruit, plus they are vegan and gluten-free. The drinks come in exotic flavors like Pineapple-Acerola, Mango-Orange and Banapple-Berry, making the drinks sound delicious and smoothie-like. Packaging for the ChiaVie drinks is colorful, painterly and vibrant, created for the Bare Nutrition brand by Miller Creative to show off the energetic nature of the drinks.
The drinks in the ChiaVie line contain no additional sugar, two servings of fruit, plus they are vegan and gluten-free. The drinks come in exotic flavors like Pineapple-Acerola, Mango-Orange and Banapple-Berry, making the drinks sound delicious and smoothie-like. Packaging for the ChiaVie drinks is colorful, painterly and vibrant, created for the Bare Nutrition brand by Miller Creative to show off the energetic nature of the drinks.
Trend Themes
1. Superfood Beverages - There is an opportunity for beverage companies to create more drinks made from superfoods, like chia seeds, which offer numerous health benefits.
2. Low-sugar Drinks - There is an opportunity for the beverage industry to provide consumers with more healthy low-sugar drinks like those made by ChiaVie.
3. Fruit-flavored Beverages - There is an opportunity to create more fruit-flavored beverages using exotic fruits like acerola and blueberry.
Industry Implications
1. Beverage Industry - Beverage companies can disrupt the industry by incorporating superfoods and exotic fruits into their product lines and creating more healthy drink options.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the growing consumer trend toward more healthy food and beverage options by promoting natural, nutrient-rich drinks like chia seed beverages.
3. Food Packaging Industry - There is an opportunity for the food packaging industry to create more artistic, colorful packaging designs that reflect the natural, healthy image of products like ChiaVie.
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