The fast casual industry responds to the health movement with bold brand transparency
Implications - Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency.
Trend Themes
1. Locally-sourced Ingredients - Fast casual dining changed the game by providing accessible and affordable farm-to-table options, made of fresh and locally-sourced ingredients. Restaurants aiming to provide healthy food alternatives for low-income communities can follow this lead.
2. Green Interior Decor - Green Station's approach, matching decor with menu items promotes the healthy and Eco-conscious theme. Restaurants can replicate this to create welcoming and authentic environments for health-conscious consumers who desire easy and healthy food options.
3. Hybrid Restaurant Concept - The concept of combining fast casual dining with fine dining has seen recent growth. Restaurants amalgamating high-end cooking techniques with affordability and convenience aim to provide customers with the best of both worlds, a trend that has proved to deepen customer satisfaction and draw more customers.
Industry Implications
1. Fast Casual Dining - The fast casual dining industry is keeping up with consumers' growing desire for additive-free food and brand transparency.
2. Green Architecture - Green Station and Cafe 27 provide insight into green architecture dining trends and aesthetics that stimulates one's senses.
3. Farm-to-table - The Kitchenette is an exemplary case of providing accessible, farm-to-table healthy food options at an affordable price point in the restaurant industry.
7 Featured, 63 Examples:
355,454 Total Clicks
Date Range:
Jun 15 — Jun 16
Trending:
Hot
Consumer Insight Topics:
