Brands get noticed with emotive, tech-free campaigns focused on values
Implications - Given the high mobile usage rates among demographics, brands are starting to appeal to what has seemingly been left behind with emotion-driven analog campaigns in the physical world. Relying on the rule of value and scarcity, such seemingly counter-intuitive campaigns use the juxtaposition of tech-free publicity stunts in an increasingly digital era to engage consumers.
Workshop Question - If you were to put on an experience that focused on real-world connection, what would that look like?
Trend Themes
1. Tech-free Marketing - The use of analog campaigns in an increasingly digital era engages consumers by appealing to values and scarcity.
2. Covert Social Campaigns - Covert campaigns promote social causes such as abandoned animal adoption and raising money for charitable causes.
3. Democratic Promotional Stunts - Brands encourage customers to come together and make unanimous decisions, appealing to democratic values through promotional stunts.
Industry Implications
1. Advertising Industry - Tech-free marketing campaigns and covert promotional stunts open up new opportunities for the advertising industry.
2. Social Awareness Industry - Covert social campaigns such as the Priceless Pets campaign suggest opportunities for the social awareness industry.
3. Charity and Fundraising Industry - Charitable promotion pranks provide new opportunities for fundraising that are both engaging and entertaining.
4 Featured, 36 Examples:
106,345 Total Clicks
Date Range:
Feb 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
