This Sunday Toast Beer is Infused with Dissolved Slow-Roasted Lamb Meat
Janelle Savel — April 7, 2014 — Lifestyle
References: conwybrewery & independent
Conwy Brewery has created a lamb-flavored 'Sunday Toast' beer to mark St David's Day.
The brewery infused lamb during the brewing process to create this blend, which combines the aromas of a roast with dark ale. First the Welsh lamb is slow-roasted, then the dissolved meat juices and sugar are kept in the brew to simmer for a week. Seasonal beer has become a tradition and specialty for the company, and the incentive to try new products, however outlandish, becomes a novelty that people look forward to trying.
There is a long list of unusual brews from the past, some are hits and others are questionable, like bacon maple ale or pizza beer. However, other infusions of beer have proven to be a hit, like strawberry or citrus-infused brews. While this may not be suitable for everyone, it is a great incentive for companies to continue to try new flavors that will excite consumers.
The brewery infused lamb during the brewing process to create this blend, which combines the aromas of a roast with dark ale. First the Welsh lamb is slow-roasted, then the dissolved meat juices and sugar are kept in the brew to simmer for a week. Seasonal beer has become a tradition and specialty for the company, and the incentive to try new products, however outlandish, becomes a novelty that people look forward to trying.
There is a long list of unusual brews from the past, some are hits and others are questionable, like bacon maple ale or pizza beer. However, other infusions of beer have proven to be a hit, like strawberry or citrus-infused brews. While this may not be suitable for everyone, it is a great incentive for companies to continue to try new flavors that will excite consumers.
Trend Themes
1. Unconventional Beer Flavors - Breweries are experimenting with unusual infusions in beer, such as lamb, bacon or pizza flavors to attract new consumers to the craft beer market.
2. Seasonal Beer Specialties - Breweries are creating limited-edition beers for specific holidays, such as Conwy Brewery's lamb-flavored Sunday Toast beer to celebrate St David's Day, which generates novelty and excitement among consumers.
3. Fusion of Culinary and Beverage Trends - The fusion of culinary and beverage trends presents an opportunity to create unique and innovative flavors in beer, such as the combination of roast lamb with dark ale in Conwy Brewery's lamb-flavored Sunday Toast beer.
Industry Implications
1. Craft Beer - Craft breweries can leverage unconventional flavors to attract new consumers looking for unique and innovative tastes in their beer.
2. Food and Beverage - The fusion of culinary and beverage trends presents an opportunity for the food and beverage industry to create new and innovative products that appeal to consumers' adventurous palates.
3. Seasonal and Holiday Marketing - Seasonal and holiday marketing presents an opportunity for companies to create limited-edition products that generate excitement and novelty among consumers.
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