Skyy's Barcraft Vodka Takes After Margaritas and Sangrias
Laura McQuarrie — April 30, 2015 — Lifestyle
References: skyy & bevindustry
Skyy Vodka's line of Barcraft beverages were developed to make mixing drinks at home one step easier for consumers. The line of cocktail-inspired vodka drinks includes a Margarita Lime, White Sangria and a Watermelon Fresca flavor, which are made with a blend of vodka, agave and tequila flavors. For a quick serve option, these drinks are meant to be combined with club soda and ice, saving consumers from having to do any of the mixing, stirring or shaking that typically goes into crafting a cocktail at home. However, there is still plenty of room for a person to figure out just the right ratio of alcohol to other beverages for themselves.
By delivering flavor and convenience in a single bottle, Skyy Vodka makes it possible for anyone to feel like an expert mixologist in their own kitchen.
By delivering flavor and convenience in a single bottle, Skyy Vodka makes it possible for anyone to feel like an expert mixologist in their own kitchen.
Trend Themes
1. Cocktail-inspired Vodka Drinks - Disruptive innovation opportunity: Creating new flavors and combinations of cocktail-inspired vodka drinks that cater to consumers' taste preferences.
2. Convenience in Mixology - Disruptive innovation opportunity: Developing pre-mixed cocktails that provide convenience and eliminate the need for consumers to mix their own drinks at home.
3. DIY Mixology Experience - Disruptive innovation opportunity: Designing DIY mixology kits that allow consumers to have a customized cocktail experience by providing pre-measured ingredients and recipes.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Incorporating unique and appealing flavors into vodka and other spirits to attract a wider range of consumers.
2. Alcohol Retail Industry - Disruptive innovation opportunity: Offering a curated selection of pre-mixed cocktail drinks that cater to different taste preferences, providing convenience and variety to consumers.
3. Home Appliance Industry - Disruptive innovation opportunity: Developing smart mixology devices or appliances that automate the mixing process and provide precise measurements for perfectly crafted cocktails at home.
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