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Conservationist Marketing

Conscientious advertising draws attention to water conservation

Implications - New advertising projects are encouraging users to tune into the need for water conservation throughout the world by using emotive marketing tactics. This brand of conscientious marketing adds to an expanding niche of awareness-focused promotions that are especially attractive to the ethically minded millennial demographic.
Trend Themes
1. Emotive Marketing - Brands use emotive marketing tactics to encourage users to tune into the need for water conservation, creating disruptive innovation opportunities for marketing campaigns that are especially attractive to the ethically minded millennial demographic.
2. Environmental/conservation Initiatives - Companies are using their position of influence to set a precedent for consumers by initiating waste-reduction and water-saving initiatives that directly impact the spirits market, creating disruptive innovation opportunities for reducing waste and water use, and building more sustainable communities.
3. Awareness-raising Technologies - Charity: water in partnership with Lokai utilizes Facebook Messenger and interactive storytelling for their Walk With Yeshi campaign to take people on a journey with Ethiopian women on their daily search to find clean water, creating disruptive innovation opportunities for charity chat bots to engage with potential donors' emotions.
Industry Implications
1. Marketing and Advertising - The use of emotive marketing tactics and awareness-focused promotions cater to the ethically minded millennial demographic and create disruptive innovation opportunities.
2. Environmental Sustainability and Conservation - The numerous initiatives and campaigns aimed at reducing waste, water use, and building more sustainable communities create disruptive innovation opportunities for companies to reduce their environmental impact.
3. Technology - The use of interactive storytelling and chat bots to engage with potential donors and raise awareness about various causes create disruptive innovation opportunities for tech companies working to improve their user engagement strategies.
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
274,049 Total Clicks
Date Range:
Jun 14 — Sep 16
Trending:
Mild

Featured Examples

Suggestive Water-Saving Ads
Suggestive Water-Saving Ads
This SFPUC Water Conservation Campaign Uses Titillating Language
While California is in the midst of the worst drought recorded in 3 years, the San Francisco Public Utilities Commission is resorting to the classic ‘sex sells’ strategy when it comes to... MORE
Waste-Reduction Initiatives
Waste-Reduction Initiatives
Bacardi's 'No-Straw' Movement Aims to Reduce Plastic Straw Waste
Bacardi recently initiated the ‘No-Straw’ movement as a means of combating plastic straw waste. Plastic straws are directly linked to the spirits market, meaning Bacardi’s drinks... MORE
Awareness-Raising Chat Bots
Awareness-Raising Chat Bots
The Charity Chat Bot Helps Messenger Users Understand the Water Crisis
Although chat bots have been used for a number of customer service and marketing purposes, this charity chat bot is using the power of storytelling to raise awareness for the water crisis. Charity:... MORE
Water Conservation Campaigns
Water Conservation Campaigns
The MEC Homewaters Campaign Boasts Environmentally Conscious Values
The MEC Homewaters campaign is an environmentally conscious initiative that encourages water conservation across Canada. MEC (Mountain Equipment Co-Op) is Canada’s leading outdoor retailer and... MORE
play_circle_filledCelebrity Conservation Campaigns
Celebrity Conservation Campaigns
Steve Carell & Save the Drop Raise Awareness of Water Consumption
Steve Carell is the spokesperson and the voice in this advertisement for the Save the Drop campaign. The ad raises awareness of Los Angeles’ excessive water consumption. Carell discusses the... MORE

Related Examples

Water Crisis VR Films
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Charitable Shopping Deals
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Charity Ball VR Presentations
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Water-Saving Jean Production
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Conscious Makeup Collections
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play_circle_filledRecycled Clothing Campaigns
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H&M's 'Comeback Clothes' Cleans Up Closets and Landfills
Rewarding Recycled Clothing Projects
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Target Will Swap Store Credit for Donated Clothes
Gamified Recycling Programs
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This Initiative Aims to Encourage Recycling During the Rugby World Cup
play_circle_filledRecycled Clothing Initiatives
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The 'RefRecycle' Initiative Sends You a Box to Donate Clothes
Upcycled Fast Fashion Lines
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This H&M Fashion Collection is Made Out of Recycled Apparel
Social Shopping List Tools
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Target Teams Up With Web Influencers for a Custom Shopping Platform
Foodie-Focused Social Networks
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play_circle_filledCharitable Food Campaigns
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The Latest Walmart Social Media Campaign Raises Funds for Food Banks
Targeted Hockey Campaigns
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This Sport Marketing Campaign Led Hockey Fans to Parties and Prizes
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This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
play_circle_filledBranded Selfies
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Celebrity Underwear Endorsements
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Great American Try-On by Depends Puts Products on Active Stars
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Celebrity Offspring Campaigns
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Charitable Water Apparel
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Charity:Water Gives Proceeds to Communities with Limited Water Access
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Charitable Temporary Tattoos
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Colossal Interactive Billboards
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Google's Giant Times Square Billboard Hosts an Android Game
Regally Shady Campaigns
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Kate Moss and Cara Delevingne Team Up for a Burberry Campaign
Can Currency Campaigns
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McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
Charitable Camera Straps
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The ONA Camera Strap Raises Awareness for Clean Drinking Water
Water Conservation Sculptures
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The Interactive Water Meter Design Uses Small Movements as Reminders
play_circle_filledCreative Water Conservation Ads
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Colgate Shows the Wasted Water From Brushing Your Teeth
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Tamed Celebrity Makeup Campaigns
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Body Paint Artist Emma Hack Covers Cows in Artwork
Celebrity Spawn Underwear Ads
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The Bonds Lingerie Campaign Stars Elvis' Granddaughter Riley Keough
Awareness-Raising Reflective Artwork
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'The Lost Lakes' Spreads an Environmental Message in Beijing
Drought-Defying Powders
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Holistic Plumbing History Charts
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The H & M Conscious Collection 2013 to Debut in the Spring
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play_circle_filledSocially Conscious Timepieces
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The Purchase of a 1:Face Watch Brings Awareness to Global Issues
Green Shower Stunts
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For Earth Day, Axe Canada Advises to 'Take Action, Take Your Clothes Off'
Cheeky Water Conservation Ads
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Brazilian "Xixi No Banho" Advocates Peeing in the Shower