The Newest Sauza Tequila Blends Hot and Cool Flavors
Laura McQuarrie — June 6, 2015 — Lifestyle
References: us.sauzatequila & prnewswire
Usually flavored drinks are either spicy hot or cooling, but the newest Sauza tequila flavor lets you have a little taste of both.
The Sauza Cucumber Chili Tequila is described as both "fresh" and "fiery" with its cucumber taste and chili finish. For serving, the brand suggests enjoying it chilled, on the rocks or used for spicing up a traditional margarita or cocktail drink.
Since flavor fusions have become extremely popular in both the food and beverage industry, the combination of spicy and cooling ingredients and flavors is bound to become a more popular one, especially for those consumers who are wary of diving into something spicy head-first. Since alcohol is one of the products that consumers are more willing to be adventurous with, the Sauza Cucumber Chili Tequila provides a winning combination.
The Sauza Cucumber Chili Tequila is described as both "fresh" and "fiery" with its cucumber taste and chili finish. For serving, the brand suggests enjoying it chilled, on the rocks or used for spicing up a traditional margarita or cocktail drink.
Since flavor fusions have become extremely popular in both the food and beverage industry, the combination of spicy and cooling ingredients and flavors is bound to become a more popular one, especially for those consumers who are wary of diving into something spicy head-first. Since alcohol is one of the products that consumers are more willing to be adventurous with, the Sauza Cucumber Chili Tequila provides a winning combination.
Trend Themes
1. Flavor Fusion - The combination of spicy and cooling ingredients and flavors is becoming more popular in the food and beverage industry.
2. Spice-infused Alcohol - Alcohol brands are innovating by creating spicy and flavorful infused liquors.
3. Adventurous Drinking - Consumers are more willing to try new and unique alcohol flavors and combinations.
Industry Implications
1. Food and Beverage - The flavor fusion trend presents opportunities for companies to create innovative food and beverage products that combine hot and cool flavors.
2. Alcohol - The trend of spice-infused alcohol offers possibilities for alcohol brands to create unique and exciting flavors that cater to adventurous consumers.
3. Hospitality - Hot and cool flavor combinations can inspire innovative cocktails and drink offerings at bars and restaurants, creating a unique experience for customers.
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