Adding a level of activity, brands introduce game-like packaging designs
Implications - Heightening consumer experiences, brands are turning to games and activities to make packaging more experiential. Using puzzles and word games to encourage user participation, brands are not only adding a layer of interactivity, but also a means to create a more engaging consumer-brand relationship.
Trend Themes
1. Gamification - Brands are introducing game-like packaging designs, using puzzles and word games to encourage user participation, and adding a layer of interactivity to create a more engaging consumer-brand relationship.
2. Interactive Packaging - Designers are creating packaging that doubles as a toy or game, stimulating the imagination and creativity of children and creating a unique and memorable brand experience.
3. Merit-based Packaging - Interactive packaging design employs a merit-based system inspired by Boy Scouts, where each treat is coupled with a duty that the consumer must complete before enjoying it, which instills in customers a sense of accomplishment and long-term positive habits.
Industry Implications
1. Food and Beverage - Various food and beverage brands are introducing gamification and interactive packaging designs to create a unique and engaging brand experience for customers, and to offer healthy snacks and grow customer loyalty.
2. Retail - Retail brands are using interactive packaging to enhance customer engagement and product satisfaction, adding a playful element and a sense of fun to the shopping experience.
3. Advertising and Marketing - Advertising and marketing firms are using gamification to create a more compelling brand experience, building customer loyalty and encouraging user participation and engagement in brand activities.
