Consumers replace traditional ingredients with healthier alternatives
Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without.
Trend Themes
1. Grain Substitution - Consumers are substituting traditional ingredients with healthier alternatives like quinoa and brown rice, signaling a preference for DIY healthier goods rather than going without.
2. Superfood Snacks - Healthy snacks like quinoa rolls and energy bites are being made using all-natural ingredients like dates and black tahini, offering a more nutritious option to curb cravings.
3. Vegetarian Alternatives - Vegetable-based substitutes like eggplant meatballs and carrot cake cookies are being explored as an alternative for traditional meat-based meals, creating an opportunity for plant-based product development across various industries.
Industry Implications
1. Food & Beverage - The food and beverage industry can develop and market new products that cater to the growing trend of healthier grain substitutes and superfood snacks.
2. Health & Wellness - The health and wellness industry can tap into these trends to promote products that cater to consumers' growing interest in plant-based diets and natural alternatives for snack foods.
3. Home Cooking & Recipe Development - As people continue to seek healthier, do-it-yourself alternatives for their favorite meals, home cooking and recipe development are becoming a popular hobby, creating an opportunity for recipe blogs and content creation focused on healthier food alternatives.
