Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,063 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,237 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,063 cutting edge ideas.

Grain Substitution

Consumers replace traditional ingredients with healthier alternatives

Implications - As the war against gluten and bleached carbs rages on, consumers are looking to substitutions for favorite dishes instead of avoiding them altogether. Ingredients such as brown rice, quinoa and other grains are being used as an alternative in recipes, which signifies a preference to DIY healthier goods rather than going without.
Trend Themes
1. Grain Substitution - Consumers are substituting traditional ingredients with healthier alternatives like quinoa and brown rice, signaling a preference for DIY healthier goods rather than going without.
2. Superfood Snacks - Healthy snacks like quinoa rolls and energy bites are being made using all-natural ingredients like dates and black tahini, offering a more nutritious option to curb cravings.
3. Vegetarian Alternatives - Vegetable-based substitutes like eggplant meatballs and carrot cake cookies are being explored as an alternative for traditional meat-based meals, creating an opportunity for plant-based product development across various industries.
Industry Implications
1. Food & Beverage - The food and beverage industry can develop and market new products that cater to the growing trend of healthier grain substitutes and superfood snacks.
2. Health & Wellness - The health and wellness industry can tap into these trends to promote products that cater to consumers' growing interest in plant-based diets and natural alternatives for snack foods.
3. Home Cooking & Recipe Development - As people continue to seek healthier, do-it-yourself alternatives for their favorite meals, home cooking and recipe development are becoming a popular hobby, creating an opportunity for recipe blogs and content creation focused on healthier food alternatives.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 36 Examples:
126,191 Total Clicks
Date Range:
Jun 14 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Related Examples

Vegetarian Egg-Filled Tacos
Vegetarian Egg-Filled Tacos
This Dish Contains Soft Scrambled Eggs Instead of Meat
Self-Service Restaurants
Self-Service Restaurants
This Automated Restaurant Serves Quinoa Bowls Without Waiters or Cashiers
Maple Superfood Porridges
Maple Superfood Porridges
This Homemade Warm Breakfast Cereal is Made with Quinoa and Almond Milk
Homemade Superfood Granolas
Homemade Superfood Granolas
This DIY Granola Recipe is Made with Quinoa Flakes and Natural Sugars
Quinoa Granola Bars
Quinoa Granola Bars
These Homemade Snack Bars are Packed with Delicious Superfood Properties
Mountainous Chocolate Labels
Mountainous Chocolate Labels
This Australian Chocolate Bar is Packaged with Illustrated Scenery
Quinoa Pizza Bites
Quinoa Pizza Bites
This Superfood Snack Re-Fashions an Iconic Italian Dish
Gluten-Free Beet Pancakes
Gluten-Free Beet Pancakes
These Gluten-Free Pancakes Display a Gorgeous Hue and Health Benefits
Worldly Noodle Cup Branding
Worldly Noodle Cup Branding
BOL is a Brand of Authentic, Travel-Inspired Veggie and Noodle Pots
Speedy Thai Cuisine
Speedy Thai Cuisine
A Quick Pad Thai Recipe Makes the Most of Ready Frozen Ingredients
Microwave Risotto Recipes
Microwave Risotto Recipes
This Classic Dish Enjoys a Major Simplification
Alternative DIY Dishes
Alternative DIY Dishes
The Epicurious Christmas Eve Chinese Takeout Post Remodels Holiday Tables
Ultra Healthy Granola Recipes
Ultra Healthy Granola Recipes
Super Seed Trifecta Granola Boasts Hemp, Chia and Flax
Playful Vegetarian Packaging
Playful Vegetarian Packaging
This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
Gooey Gluten-Free Cakes
Gooey Gluten-Free Cakes
This Chocolatey Pumpkin Vegan Dessert is Perfect for Thanksgiving
Milled Acorn Flour
Milled Acorn Flour
This Gluten-Free Flour Comes from Acorns
Organic Pizza Concepts
Organic Pizza Concepts
WILD is a Socially Conscious Pizza Shop Focusing on Health and Environment
Bacon-Wrapped Burritos
Bacon-Wrapped Burritos
This Oh, Bite It! Pizza Burrito is Kept Together Using Bacon Strips
Bacon S'More Sandwiches
Bacon S'More Sandwiches
This Burrito Wrap Created by The Vulgar Chef Contains All the Good Stuff
Deep-Fried Cheese Dishes
Deep-Fried Cheese Dishes
McDonald's Romania Introduces Unique Culture-Specific Foods
Frozen Gluten-Free Burritos
Frozen Gluten-Free Burritos
Evol's Gluten-Free Burrito is Made with Love and Hormone-Free Chicken
Gluten-Free Skillet Treats
Gluten-Free Skillet Treats
This Grain-Free Banana Bread is a Healthier Alternative to Baked Goods
Tantalizing Taco Burritos
Tantalizing Taco Burritos
The Taco Bell Quesarito is a Burrito Wrapped Up in a Soft Quesadilla
Scrumptious Sushi Burritos
Scrumptious Sushi Burritos
The Geisha’s Kiss Sushi Burrito Combines Both Asian and Mexican Flavors
Instant Noodle Puddings
Instant Noodle Puddings
Rocket News Created a Savory Pudding Flavor Called Ramen Pudding
Instant Noodle Burritos
Instant Noodle Burritos
The Ramenrito Offers Ramen Noodles as a Burrito Topping
Cheesy Mexican Macaroni Hybrids
Cheesy Mexican Macaroni Hybrids
A San Francisco Restaurant is Selling a Mac and Cheese Burrito
Sustainable Swedish Meatballs
Sustainable Swedish Meatballs
IKEA Meatballs Will Now be Meatless to Reduce Their Carbon Footprint
play_circle_filledIllusionary Pasta Cakes
Illusionary Pasta Cakes
This Spaghetti Cake Tricks the Tastebuds in the Best Way
Savory Protein-Packed Bars
Savory Protein-Packed Bars
Tumbador Offers a Variety of Delicious Goodies to Please Any Lifestyle
Fake Food Socks
Fake Food Socks
Keep Your Toes Cozy in a Pair of Faux Food Socks
Reversed Pasta Dishes
Reversed Pasta Dishes
Deep Fried Spaghetti and Meatballs by DudeFoods is Bite-Sized
Inside-Out Pasta Bites
Inside-Out Pasta Bites
The Spaghetti in Meatballs Recipe is a Cleverly Designed Creation
Meatball-Only Restaurants
Meatball-Only Restaurants
The Meatball Shop Serves the Best in the City
Grilling Balls
Grilling Balls
The Meatball Grill Basket Smokes Your Meat
Edible Couture
Edible Couture
Spaghetti and Meatball Dress Leaves Fashionistas Hungry-Eyed