Filling food is revisited as a backlash to portion control
Implications - The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future.
Trend Themes
1. Hearty Food Revival - Consumers are moving away from portion control and revisiting full multi-course meals with decadent sides, creating disruptive innovation opportunities in the food industry for hearty and filling menu options.
2. Indulgent Fast Food - Fast food chains are creating menu items with indulgent and savory ingredients such as deep-fried kale clusters and artisanal cheesesteak sandwiches, appealing to customers who are looking for a more unique and satisfying menu options.
3. Alternative Diets - Alternative diets, such as vegan and tortilla-based cleanses, are gaining popularity among those looking to adopt new eating habits and fitness routines, creating disruptive innovation opportunities for the food industry to create unique and filling alternatives.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can integrate hearty and filling menu options, indulgent and savory ingredients, and innovative alternative diets for consumers looking for unique and satisfying options.
2. Fast Food Industry - The fast food industry can create menu items that appeal to customers looking for indulgent and savory options, such as deep-fried kale clusters and artisanal cheesesteak sandwiches.
3. Fitness Industry - The fitness industry can capitalize on alternative diets, such as vegan and tortilla-based cleanses, by providing educational resources and partnering with the food industry to create healthy and filling alternatives.
