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Hearty Revival

Filling food is revisited as a backlash to portion control

Implications - The more popular the health food wave becomes, the more of a backlash it sees. Most recently, this can be observed in the form of hearty revival. Consumers who are sick of portion control are revisiting filling, full multi-course meals with decadent sides, changing the preconceived face of food and flavor's future.
Trend Themes
1. Hearty Food Revival - Consumers are moving away from portion control and revisiting full multi-course meals with decadent sides, creating disruptive innovation opportunities in the food industry for hearty and filling menu options.
2. Indulgent Fast Food - Fast food chains are creating menu items with indulgent and savory ingredients such as deep-fried kale clusters and artisanal cheesesteak sandwiches, appealing to customers who are looking for a more unique and satisfying menu options.
3. Alternative Diets - Alternative diets, such as vegan and tortilla-based cleanses, are gaining popularity among those looking to adopt new eating habits and fitness routines, creating disruptive innovation opportunities for the food industry to create unique and filling alternatives.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can integrate hearty and filling menu options, indulgent and savory ingredients, and innovative alternative diets for consumers looking for unique and satisfying options.
2. Fast Food Industry - The fast food industry can create menu items that appeal to customers looking for indulgent and savory options, such as deep-fried kale clusters and artisanal cheesesteak sandwiches.
3. Fitness Industry - The fitness industry can capitalize on alternative diets, such as vegan and tortilla-based cleanses, by providing educational resources and partnering with the food industry to create healthy and filling alternatives.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
151,726 Total Clicks
Date Range:
Aug 12 — Aug 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Taco-Based Cleanses
Taco-Based Cleanses
The 'Taco Cleanse' is a Tortilla-Based Detox for Breakfast, Lunch and Dinner
January is one month of the year where people of all types are looking to adopt new eating habits and fitness routines, which is likely what has made the rise of the Taco Cleanse so popular. The... MORE
Layered Cheese Pizzas
Layered Cheese Pizzas
Iamafoodblog's Four Cheese Pizza Recipe Boasts Mozzarella and Brie
Iamafoodblog’s layered cheese pizza features a four cheese mix that includes mozzarella, parmesan, brie and ricotta. The rich recipe is made with a fresh layer of tomato sauce and is infused... MORE
Savory Chocolate Sandwiches
Savory Chocolate Sandwiches
This Bacon and Nutella Melt is Sandwiched Between Pound Cakes
Where as some people might be content merely coating pork strips in the iconic choco-hazelnut spread, food blogger Amy of Oh, Bite It! made a pound cake bacon and nutella melt. That’s right&#... MORE
Egg-Brimming Baked Potatoes
Egg-Brimming Baked Potatoes
This 'Our Best Bites' Recipe Looks too Good for Words
Breakfast-lovers, feast your eyes—and your appetites—on this ‘Our Best Bites’ Recipe that combines two unlikely ingredients. In the simplest terms, this breakfast creation... MORE
Artisanal Cheesesteak Sandwiches
Artisanal Cheesesteak Sandwiches
The New Artisan-Style Philly Sandwich is a Hearty Fast Food Meal
Although Dairy Queen is known for its delicious ice cream and other chilled desserts, the chain is currently demonstrating an effort to expand its savory options with the addition of the new Artisan-... MORE
Carnivore-Approved Pizza Pies
Carnivore-Approved Pizza Pies
The 'Epic Meatz Pizza' is Topped with Five Different Kinds of Meat
Papa John’s new ‘Epic Meatz Pizza’ is topped with five different kinds of meat. For many people, a pizza is not complete without meaty toppings such as pepperoni and bacon. This... MORE
Deep-Fried Kale Clusters
Deep-Fried Kale Clusters
This Deep-Fried Food Turns Kale into an Unhealthy Treat
The novelty of deep-fried food has caught on from to everything from cookies to coffee at state fairs, restaurants and beyond. One of the 50 new dishes introduced at this year’s Minnesota... MORE

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