The Pouty Grumpy Cat Music Video for Purina is Called 'Cat Summer'
Laura McQuarrie — July 18, 2014 — Marketing
References: friskies & pinkisthenewblog
Grumpy Cat has been one busy feline as of late and one of her most notable new projects included teaming up with other famous Internet cats like Nala Cat, Hamilton the Hipster Cat, Oskar the Blind Cat and Klaus for the 'Cat Summer' Purina Friskies music video.
The Grumpy Cat music video shows the web-famous felines enjoying a range of warm weather activities, including barbecues, 4th of July festivities and summer sports—except for Grumpy Cat, who runs at the sight of the fun that could be had from a sprinkler on the lawn.
For each view that the Cat Summer music video gets, Purina Friskies will donate a meal to cats in need of food at shelters.
The Grumpy Cat music video shows the web-famous felines enjoying a range of warm weather activities, including barbecues, 4th of July festivities and summer sports—except for Grumpy Cat, who runs at the sight of the fun that could be had from a sprinkler on the lawn.
For each view that the Cat Summer music video gets, Purina Friskies will donate a meal to cats in need of food at shelters.
Trend Themes
1. Feline Social Media Promotions - Opportunity for pet food and toy companies to collaborate with internet-famous cats for social media promotions.
2. Branded Musical Meme Videos - Opportunity for brands to create musical videos featuring internet-famous cats to reach a wider audience.
3. Charitable Marketing Campaigns - Opportunity for companies to partner with charities and donate to a cause for every view or purchase made by the consumer.
Industry Implications
1. Pet Food Industry - Potential to increase sales and brand awareness by collaborating with popular internet cats to promote cat food and related products.
2. Toy Industry - Opportunity for toy companies to collaborate with internet-famous cats, designing and launching product lines that feature the famous felines.
3. Marketing and Advertising Industry - Opportunity to create viral content and unique marketing strategies by partnering with internet famous cats for brand promotion.
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