Fresh Toothpaste Goes Retro with its Latest Design
Jamie Danielle Munro — April 30, 2014 — Lifestyle
References: brttngr & packageinspiration
Fresh Toothpaste has gone with a decidedly retro look for its latest packaging design.
"The brand inspiration draws from the over the top straight-forward retro advertisements and packaging, as well as the unintended creepiness and artificialness that the nuclear family prototype created in trends displayed through advertisement and design," states Package Inspiration. Along with the retro look, graphic designer Jessi Brattengeier of the United States also went with a fairly simplistic design, and didn't overcrowd the toothpaste too much with pictures. Apart from the retro mouth pictures on the box, the main colors used here are a light blue and beige with the text FRESH on the front.
When it comes to cleaning your teeth, what better way to achieve the cleanest-smelling breathe possible than with a brand titled Fresh?
"The brand inspiration draws from the over the top straight-forward retro advertisements and packaging, as well as the unintended creepiness and artificialness that the nuclear family prototype created in trends displayed through advertisement and design," states Package Inspiration. Along with the retro look, graphic designer Jessi Brattengeier of the United States also went with a fairly simplistic design, and didn't overcrowd the toothpaste too much with pictures. Apart from the retro mouth pictures on the box, the main colors used here are a light blue and beige with the text FRESH on the front.
When it comes to cleaning your teeth, what better way to achieve the cleanest-smelling breathe possible than with a brand titled Fresh?
Trend Themes
1. Retro Packaging Designs - The growing trend of vintage packaging design offers opportunities for companies to revamp their product branding by leveraging nostalgia while maintaining minimalistic designs and limited color schemes
2. Unique Branding Approaches - Developing unique and artistic branding approaches through creative packaging designs can help brands stand out in a crowded market and appeal to consumers seeking innovative and visually appealing products.
3. Simplistic Designs - Embracing a simplistic design approach for product packaging can help companies reduce production costs while still creating aesthetically appealing products that appeal to younger generations.
Industry Implications
1. Personal Care - Companies within the personal care industry can leverage the trend of retro/vintage packaging designs to revamp their branding and appeal to a broader audience through nostalgic and artistic designs.
2. Graphic Design - Opportunities exist for graphic designers to create unique and artistic packaging designs that stand out in a crowded market and help brands differentiate themselves from competitors through creative and visually striking designs.
3. Consumer Goods - Companies within the consumer goods industry can explore simplistic design approaches to reduce production costs and attract a younger audience that values minimalist designs and unique branding approaches.
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