Important figures from across the globe appear in North American culture
Implications - The process of a celebrity crossing over from one nation to another was once an arduous one, but thanks to modern technology, these important figures are infiltrating new fanbases quickly and easily. This signals the expansion and melding of target demographics to include more diverse, multicultural groups.
Trend Themes
1. Cross-cultural Celebrity - Thanks to modern technology, celebrities from various nations are infiltrating new fanbases easily, signaling the expansion and melding of target demographics to include more diverse, multicultural groups.
2. Sports Empowerment Campaigns - Brands are creating campaigns meant to inspire the youth to take up sports as an alternative to academic and scholastic obsessions deeply instilled in their respective cultures.
3. Multilingual and Collaborative Marketing - Brands are working with high-profile names from various ethnicities and backgrounds to appeal to new and diverse markets while promoting cross-cultural authenticity.
Industry Implications
1. Marketing and Advertising - Companies implementing cross-cultural and collaborative marketing campaigns across diverse markets stand to benefit greatly.
2. Sports and Fitness - Brands promoting sports as a way of life or a form of empowerment for the youth could tap into a large and growing market of consumers looking to build an active lifestyle or rebel against deeply entrenched cultural norms.
3. Technology and Media - Technology and media companies who recognize and cater to the growing multilingual and multicultural evolution can expect an expanded customer base and greater reach.
4 Featured, 35 Examples:
236,721 Total Clicks
Date Range:
Apr 14 — Jan 15
Trending:
Untested
Consumer Insight Topics:
