Judit Besze's Fictive Food Packaging is Artistically Branded
Laura McQuarrie — July 22, 2014 — Lifestyle
References: behance.net & packagingoftheworld
The food packaging designs for 'Musso's Pantry' were developed by Judit Besze as part of a personal project, imagining more artful ways to package grocery store goods. Mussy's Pantry is a fictive brand that was invented for the project, but the packing seems like it could be real enough, and it would be nice if the store shelves were lined with designs so pretty.
Although the containers for products like beans, milk, eggs, water and pasta are fairly conventional, they're dressed in such a way that's way more fun than usual. The colorful, painterly strokes on the packages are almost confetti-like, and it's easy to imagine how these palettes could be changed out seasonally to make them stand out even more in the grocery store.
Although the containers for products like beans, milk, eggs, water and pasta are fairly conventional, they're dressed in such a way that's way more fun than usual. The colorful, painterly strokes on the packages are almost confetti-like, and it's easy to imagine how these palettes could be changed out seasonally to make them stand out even more in the grocery store.
Trend Themes
1. Painterly Food Packaging - Food companies can innovate food packaging designs that incorporate visual art and seasonal color palettes to attract customers and stand out on grocery store shelves.
2. Artistic Branding - Personal projects that create fictitious brands can bring new and fresh design ideas to the world of food packaging and branding.
3. Visual Retail Marketing - Retail stores can enhance customer experiences by incorporating visually striking and aesthetically pleasing designs into their in-store product packaging displays.
Industry Implications
1. Food Packaging - The food packaging industry can create innovative and artistic designs that engage customers and drive sales.
2. Food and Beverage - Food and beverage companies can differentiate themselves in a crowded market by incorporating unique and visually compelling packaging for their products.
3. Retail - Retail stores can increase brand awareness and drive sales by using creative and visually appealing product packaging designs to attract and retain customers.
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