Purina's Beggin' Poppers Pet Treat Packaging Initiates a Game
Laura McQuarrie — July 29, 2014 — Lifestyle
The pet treat packaging for Purina's Beggin' Poppers is designed to make treat time even more fun for dogs. The container is bright pink and pig-shaped, with a squishy nose that the dog treats can be pressed up against. When released, the nose-shaped popper launches the dog treats into the air, starting a game of fetch. The treats are made with pure ingredients like real bacon and Monterey Jack cheese, making them savory and indulgent treats that are also healthy.
Although the pig-shaped container seems like a strange choice for launching dog treats, it works perfectly as it's tied in with the #WhenPigsFly campaign, which has pet owners capture images of their dogs interacting with the pet treat packaging.
Although the pig-shaped container seems like a strange choice for launching dog treats, it works perfectly as it's tied in with the #WhenPigsFly campaign, which has pet owners capture images of their dogs interacting with the pet treat packaging.
Trend Themes
1. Interactive Pet Treat Packaging - There is an opportunity for pet companies to create packaging that engages pets in interactive play, expanding the product beyond just a treat.
2. Creative Marking Strategies for Pet Products - The success of Purina's #WhenPigsFly campaign showcases the need for unique marketing campaigns in the pet industry to stand out and engage consumers.
3. Celebrity Pet Influencers - Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience.
Industry Implications
1. Pet Food Industry - Innovative packaging designs and creative marketing campaigns can create a strong competitive advantage in the pet food industry.
2. Pet Toy Industry - Expanding on the playful packaging design, there is an opportunity to create pet toys that interact with specific treat packaging designs to encourage more playtime and engagement with pets.
3. Influencer Marketing Industry - Partnering with celebrity pets on social media can create a loyal following and promote products to a larger audience in the influencer marketing industry.
2.3
Score
Popularity
Activity
Freshness
