Monday Movie Club Branding is as Punchy as Hot New Cinema Titles
Amelia Roblin — February 19, 2014 — Life-Stages
References: distilstudio & thedieline
With Monday Movie Club branding, you won't be seeing the familiar red and stripy popcorn packaging when you get your favorite film-watching snack, for these boxes have been reconsidered as an opportunity to send a powerful message. Members and guests of the exclusive motion picture preview organization will immediately notice that these cartons are unique, pausing to read what they say before or after the feature has run.
Distil Studio made the popcorn boxes in black or white with the inverse shade used for the text. To emphasize this boldness, a billing block typeface complements the contrast. Information pertaining to the work of ChildLine and the risks that kids face is presented throughout this Monday Movie Club branding scheme. It reminds filmgoers of the charity and the children that this society supports.
Distil Studio made the popcorn boxes in black or white with the inverse shade used for the text. To emphasize this boldness, a billing block typeface complements the contrast. Information pertaining to the work of ChildLine and the risks that kids face is presented throughout this Monday Movie Club branding scheme. It reminds filmgoers of the charity and the children that this society supports.
Trend Themes
1. Bold Branding - The use of bold and contrasting colors in packaging design is a trend that grabs attention and makes a powerful statement.
2. Cause-marketing - Incorporating social causes into branding and marketing strategies is a trend that resonates with consumers and creates a positive brand image.
3. Storytelling Packaging - Using packaging as a storytelling medium is a trend that engages consumers and adds value to the overall product experience.
Industry Implications
1. Food Packaging - The food packaging industry can benefit from incorporating bold branding techniques to create eye-catching and memorable packaging.
2. Nonprofit Organizations - Nonprofit organizations can leverage cause-marketing trends to raise awareness and funds for their causes.
3. Film and Entertainment - The film and entertainment industry can explore storytelling packaging to enhance the movie-watching experience and create a deeper connection with audiences.
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