The Oh! Store Brand Series Catches Consumers' Attention
Amelia Roblin — March 7, 2014 — Lifestyle
References: brittanybobo & packagingoftheworld
A fairly direct approach was taken to infuse the Oh! Store Brand Series with an eye-catching appearance. This line of products is produced by the retailer, but the designer strove to establish a visual identity that wouldn't blend into the shelf.
With so many store band items left so modestly labeled, many consumers miss them in passing, even with their low ticket price tags. Brittany Bobo's solution was to liven up the image of the broad range so that the goods would not go unseen. An extra large and playful typeface reads "Oh!" in a bright color that's matched by the sides of the otherwise white cartons. With this, the attention-grabbing factor of Oh! Store Brand Series is achieved, and the cheerful look delivers an improved impression of economy items.
With so many store band items left so modestly labeled, many consumers miss them in passing, even with their low ticket price tags. Brittany Bobo's solution was to liven up the image of the broad range so that the goods would not go unseen. An extra large and playful typeface reads "Oh!" in a bright color that's matched by the sides of the otherwise white cartons. With this, the attention-grabbing factor of Oh! Store Brand Series is achieved, and the cheerful look delivers an improved impression of economy items.
Trend Themes
1. Eye-catching Packaging - Opportunity for brands to create visually appealing packaging that stands out on store shelves and catches consumers' attention.
2. Brand Identity Reinvention - Brands can rebrand with a fresh visual identity to differentiate themselves from competitors and attract more customers.
3. Improved Impression of Economy Items - By using playful and visually appealing packaging, brands can enhance the perception of their budget-friendly products.
Industry Implications
1. Retail - Retailers can leverage eye-catching packaging to enhance the visibility and appeal of their store brand products.
2. Consumer Goods - Consumer goods companies can invest in brand identity reinvention to create a positive perception of their economy product lines.
3. Packaging Design - Opportunity for packaging design agencies to create innovative and attention-grabbing packaging solutions for brands.
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