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Upcycled Play

A demand for economical toys sees products crafted from recycled goods rise

Implications - Children tend to become bored of toys quickly, which has prompted the development of playthings crafted from upcycled goods to help reduce both cost and waste. This shift sees eco-friendly consumers instilling positive lessons in children earlier, which can, in turn, expand the industry trend from niche to more mainstream.
Trend Themes
1. Eco-friendly Toys - The increase in demand for sustainable products will encourage more manufacturers to adopt eco-friendly features which can attract more consumers.
2. Upcycled Play - Crafting toys from recycled materials promotes waste reduction and instills positive values in children, increasing demand for these products.
3. DIY Toys - The popularity of do-it-yourself toy kits and templates provide an opportunity for parents and children to express creativity and imagination while being cost-effective.
Industry Implications
1. Toy Manufacturing - As eco-friendly and upcycling practices continue to gain popularity, companies in the toy manufacturing industry can invest in sustainable materials and incorporate eco-friendly features in their products.
2. Retail - By providing eco-friendly toy options and do-it-yourself kits, retailers can attract consumers who prioritize sustainability while also promoting creativity and affordability.
3. Parenting and Childcare - With the growing demand for eco-friendly, upcycled, and do-it-yourself toys, parents can emphasize the importance of sustainability and creativity to their children by choosing these types of products.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
429,899 Total Clicks
Date Range:
Jan 15 — Apr 16
Trending:
Warm
Consumer Insight Topics:

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