The Labels for Jam Sessions Were Created by Printing with Real Preserves
Laura McQuarrie — July 5, 2014 — Lifestyle
References: landor & thedieline
Jam Sessions uses a funny play on words for the branding of its delicious fruit spreads. Jam is typically branded to feel nice, comforting and homespun, but this project by Landor Associates gives the preserves a rock 'n' roll twist.
The jams include three kicky flavors like Blueberry & Plum, Chili & Cherry and Ginger & Passionfruit, which are colorfully presented in blue-purple, red and yellow. To give Jam Sessions that extra edge, the labels for the jams were created by making a stamp with a printing block and jam. As a result, there logo is full of texture, rawness and it even looks sticky to the touch. Although the logo design looks like a randomly spread shape, it's actually made to look like the body of a guitar.
The jams include three kicky flavors like Blueberry & Plum, Chili & Cherry and Ginger & Passionfruit, which are colorfully presented in blue-purple, red and yellow. To give Jam Sessions that extra edge, the labels for the jams were created by making a stamp with a printing block and jam. As a result, there logo is full of texture, rawness and it even looks sticky to the touch. Although the logo design looks like a randomly spread shape, it's actually made to look like the body of a guitar.
Trend Themes
1. Handmade Branding - Opportunity for brands to create unique and tactile experiences by incorporating handmade elements into their branding.
2. Rebellious Rebranding - Opportunity for brands to infuse unconventional and edgy elements into their branding to capture the attention of rebellious consumers.
3. Food Packaging as Art - Opportunity for brands to transform food packaging into visual art, engaging consumers and creating a memorable brand experience.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage brands to explore creative and unconventional packaging designs that stand out on the shelf and resonate with consumers.
2. Design and Advertising - Opportunity for design and advertising agencies to offer innovative branding solutions that incorporate unique and handmade elements, creating visually striking and differentiated identities for their clients.
3. Artisanal Products - Opportunity for artisanal product makers to leverage creative branding strategies that communicate their handmade and rebellious nature, attracting a niche audience seeking authentic and unconventional experiences.
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