Kommunarka's Chocolate Bar Wrapping is Designed to Brighten Days
Laura McQuarrie — August 16, 2014 — Lifestyle
References: kommunarka.by & packagingoftheworld
Eating chocolate will give you a rush of feel-good endorphins, but before you can even take a bite of this treat, the chocolate bar wrapping is already buttering you up.
In a bold font on the front of the chocolate bar packaging are the words "Have a Good Day!" printed in bright red ink. The design by the Fabula Branding agency takes inspiration from the vibrancy of pop art prints and it features a black and white print of a cocoa pod below the exclamatory text. Although it's on a much smaller scale, the wrapping on the bar of dark chocolate is like a miniature version of a poster that you might see pasted on a wall, which would also be likely to grab your attention.
In a bold font on the front of the chocolate bar packaging are the words "Have a Good Day!" printed in bright red ink. The design by the Fabula Branding agency takes inspiration from the vibrancy of pop art prints and it features a black and white print of a cocoa pod below the exclamatory text. Although it's on a much smaller scale, the wrapping on the bar of dark chocolate is like a miniature version of a poster that you might see pasted on a wall, which would also be likely to grab your attention.
Trend Themes
1. Interactive Packaging - The use of engaging and interactive packaging designs that grab consumer attention and enhance their experience.
2. Positive Messaging - The incorporation of positive and uplifting messages on product packaging to brighten consumers' days and create emotional connections.
3. Pop Art Inspirations - The influence of pop art aesthetics in packaging design, using vibrant colors and bold typography to create visually striking products.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to differentiate their products through innovative and eye-catching packaging designs.
2. Branding and Marketing - Disruptive innovation opportunities for branding and marketing agencies to create unique packaging concepts that resonate with consumers.
3. Graphic Design - The demand for graphic designers skilled in creating visually appealing packaging designs inspired by artistic movements like pop art.
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