Stafidenios Raisins Turns Packaging into a Toy
Vasiliki Marapas — October 2, 2014 — Lifestyle
References: stafidenios.gr & blog.esko
Stafindenios Raisins have come up with interactive packaging design that will successfully entertain kids -- even after the snack is long-gone!
Children can be restless and impatient, a fact that the company knows very well. In an attempt to add a sense of play to its product, Stafindenios Raisins decorated the interior of each box. The child can then fold the carton to create a fun character or animal, a move intended to "stimulate their imagination and creativity."
The carton is immediately transformed from something boring, necessary and functional, into something inventive and playful. Better yet, the packaging doesn't immediately go to waste, but instead becomes a 3D toy figure that will delight and amuse your child.
Children can be restless and impatient, a fact that the company knows very well. In an attempt to add a sense of play to its product, Stafindenios Raisins decorated the interior of each box. The child can then fold the carton to create a fun character or animal, a move intended to "stimulate their imagination and creativity."
The carton is immediately transformed from something boring, necessary and functional, into something inventive and playful. Better yet, the packaging doesn't immediately go to waste, but instead becomes a 3D toy figure that will delight and amuse your child.
Trend Themes
1. Interactive Packaging Design - The trend of interactive packaging design offers opportunities for companies to engage and entertain customers beyond the product.
2. Enhancing Customer Experience - The trend of enhancing customer experience through innovative packaging creates opportunities for companies to build stronger brand loyalty.
3. Sustainable Packaging Solutions - The trend of sustainable packaging solutions presents opportunities for companies to reduce waste and appeal to environmentally-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage interactive packaging design to enhance product appeal and engage with customers in a unique way.
2. Toy and Entertainment - The toy and entertainment industry can explore partnerships with companies offering interactive packaging design to create additional play experiences for children.
3. Consumer Goods - The consumer goods industry can benefit from sustainable packaging solutions to align with eco-friendly consumer preferences and differentiate their products in the market.
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