Les Recettes d'Atelier Takes Pride in its Contents
Jamie Danielle Munro — July 10, 2014 — Lifestyle
References: cba-design & packageinspiration
Les Recettes d'Atelier is a new brand of chocolate from Nestle that focuses on the artisan qualities of the treat. As such, the brand needed packaging to match this high-quality approach and flavor, so the team hired CBA Designs to execute the project.
The packaging focuses mainly on the contents underneath, showing pictures of nuts and ingredients that go into making the chocolate. This creates an effect where potential buyers want to taste what's represented on the outside (which is the main goal of this branding). In fact, the packaging looks just as tasty as the main product, but I would not recommend sinking one's teeth into the paper.
Overall Les Recettes d'Atelier exudes an artisanal look for branding as well as taste.
The packaging focuses mainly on the contents underneath, showing pictures of nuts and ingredients that go into making the chocolate. This creates an effect where potential buyers want to taste what's represented on the outside (which is the main goal of this branding). In fact, the packaging looks just as tasty as the main product, but I would not recommend sinking one's teeth into the paper.
Overall Les Recettes d'Atelier exudes an artisanal look for branding as well as taste.
Trend Themes
1. Artisanal Packaging - Opportunity for companies to create packaging that reflects the craft and quality of their products.
2. Experiential Branding - Brands can enhance customer experience by creating packaging that entices and engages potential buyers.
3. Ingredient-focused Design - Designs that highlight the ingredients and production process can attract consumers who prioritize transparency and quality.
Industry Implications
1. Food & Beverage - Food and beverage companies can differentiate themselves by investing in visually appealing and well-crafted packaging.
2. Design & Marketing - Design and marketing agencies have an opportunity to create unique, eye-catching packaging designs that resonate with consumers.
3. Luxury Goods - Luxury brands can leverage artisanal packaging to convey exclusivity and craftsmanship, enhancing the perceived value of their products.
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