Consumers turn to healthy additives to give dishes an easy health boost
Implications - The common notion that healthy eating requires a complete and high-maintenance lifestyle change is being solved with supplements and seasonings that easily add a nutritional boost to familiar dishes. Easily integrated into foods while still offering benefits, this approach to nutrition speaks to a consumer preference for a healthier lifestyle without the sacrifice of taste or time.
Trend Themes
1. Integrating Superfoods - Consumers are turning to supplements and seasonings to easily add a nutritional boost to familiar dishes, presenting an opportunity for brands to offer healthy eating options without sacrificing flavour or convenience.
2. Plant-based Protein - Brands are offering plant-based options that are rich in protein and other essential nutrients, presenting an opportunity for products that cater to different dietary needs while providing excellent nutrition.
3. Nature-based Nutrition - Consumers are looking to nature for sources of nutrition, making room for brands to offer products powered by superfoods and free of artificial additives and sweeteners.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to offer products that cater to different dietary needs while providing excellent nutrition.
2. Health and Wellness - The health and wellness industry can take advantage of the trend of plant-based nutrition and offer new products that appeal to consumers who are seeking more natural sources of nutrition.
3. Agriculture and Farming - The agriculture and farming industry can explore opportunities for growing and cultivating superfoods to meet rising demand in the market.
