Heal's Candle Packaging Unfolds Like the Petals of a Flower
Amelia Roblin — February 24, 2014 — Marketing
References: aloofdesign & packagingoftheworld
Aloof Design's goal while developing Heal's candle packaging was to use a small budget to produce the aesthetic impression of a luxury gift item. This equation required the use of minimal material, ink and complexity in the assembly of the box, but it did leave room for some clever and resourceful tricks.
The base of the carton was produced in a thinner card material that's folded with three creases along each corner. It pleats perfectly to fit into the thicker cardboard of the cubic lid, but when this is removed, the lower portion spreads open to reveal the delicate details that you would not expect in something like Heal's candle packaging. It communicates a thoughtfulness that rises above the basic materiality.
The base of the carton was produced in a thinner card material that's folded with three creases along each corner. It pleats perfectly to fit into the thicker cardboard of the cubic lid, but when this is removed, the lower portion spreads open to reveal the delicate details that you would not expect in something like Heal's candle packaging. It communicates a thoughtfulness that rises above the basic materiality.
Trend Themes
1. Minimal Packaging - Opportunity for creating luxury gift experiences through the use of minimal materials and clever design techniques.
2. Resourceful Tricks - Innovative approaches to packaging design that maximize the impact while minimizing costs and complexity.
3. Delicate Details - Integration of unexpected and intricate elements in packaging design to elevate the perceived value of the product.
Industry Implications
1. Luxury Goods - Opportunity for luxury brands to differentiate themselves through unique and thoughtful packaging designs.
2. Packaging Design - Chance for designers and manufacturers to explore creative solutions that balance aesthetics and functionality in product packaging.
3. Gifts and Souvenirs - Potential disruption in the gifting industry through the creation of memorable and visually striking packaging experiences.
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