Brands are embracing and heightening the selfie phenomenon to an art form
Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture.
Trend Themes
1. Selfie Marketing - Brands and photographers are embracing selfie culture to engage consumers, and considering partnerships with celebrities to endorse their products.
2. Candid Celebrity Collaborations - Celebrities and brands are teaming up to produce ad campaigns that leverage the social media and selfie craze.
3. Selfie Technology Accessories - Smartphone and camera makers are inventing accessories such as flashes, tripods and tilting LCD displays to enhance the photographic qualities of the selfie.
Industry Implications
1. Technology - The tech industry can leverage selfie marketing strategies and technological innovations to sell their smartphones, cameras and accessories.
2. Fashion & Cosmetics - Fashion and cosmetics brands can attract younger audiences and promote “selfie-ready” products that enhance photographic features of consumers.
3. Entertainment - Entertainment industry can use selfie culture to create viral marketing campaigns, deliver unique behind-the-scenes content, and generate buzz for their shows, movies and music videos.
6 Featured, 53 Examples:
359,114 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Warm
Consumer Insight Topics:
