This Pizza Packaging Concept References the Recipe's Master
Amelia Roblin — February 14, 2014 — Lifestyle
References: behance.net & packagingoftheworld
This endearing pizza packaging concept underlines the fact that the chef makes the difference between a bland Italian flatbread and a truly delectable recipe. Ingredients do matter, but a well-trained and intuitive cook can make a mouthwatering masterpiece out of even the most basic foods.
With this in mind, Vlachopoulos Fotis worked to design a pizza box that would embody the importance of this fact. The corrugated paper material was folded into the standard squared and flat carton and it was mostly un-inked to keep the look simple. Open the container up and turn it over and you'll see that a continuous drawing has been done over both large surfaces and the sides. This pizza packaging concept features a cartoon portrait of the culinary expert, complete with his chef's hat.
With this in mind, Vlachopoulos Fotis worked to design a pizza box that would embody the importance of this fact. The corrugated paper material was folded into the standard squared and flat carton and it was mostly un-inked to keep the look simple. Open the container up and turn it over and you'll see that a continuous drawing has been done over both large surfaces and the sides. This pizza packaging concept features a cartoon portrait of the culinary expert, complete with his chef's hat.
Trend Themes
1. Personalized Food Packaging - Food packaging designs that showcase the chef or cooking process to add a personal touch.
2. Eco-friendly Packaging - Corrugated paper packaging that is mostly un-inked is an eco-friendly solution.
3. Interactive Packaging - Packaging that features designs that encourage interaction and engagement with the product.
Industry Implications
1. Food and Beverage - Food and beverage companies can use this packaging concept to showcase the chef and cooking process to add a personal touch to their products.
2. Paper and Packaging - The trend for eco-friendly packaging provides a great opportunity for the paper and packaging industry to develop more sustainable solutions.
3. Marketing and Advertising - Companies can use interactive packaging designs to create engaging marketing and advertising campaigns for their products.
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