Vertty Towel Packaging Catches Eyes with Sharp and Colored Shapes
Amelia Roblin — February 28, 2014 — Marketing
References: behance.net & thedieline
Looking at Vertty Towel packaging, you may be reminded that these sorts of items don't typically come in boxes. What designer Frederico Cardoso has decided to do is to rebrand these beach towels entirely, giving them new forms, presenting them in unique ways and suggesting a slightly different way to interact with them.
The "shapeshifting" linens comprise triangles of fabrics of different tones for unique geoform patterns. To complement them, the boxes take triangular prisms in pressed cardboard and feature puzzle-style color blocking over the entire sand-textured surface. These sturdy cartons make for an easy way to transport towels without risk of them becoming dirty or getting carried off in the wind. Vertty Towel packaging embodies the vivacity and fun of a day by the ocean.
The "shapeshifting" linens comprise triangles of fabrics of different tones for unique geoform patterns. To complement them, the boxes take triangular prisms in pressed cardboard and feature puzzle-style color blocking over the entire sand-textured surface. These sturdy cartons make for an easy way to transport towels without risk of them becoming dirty or getting carried off in the wind. Vertty Towel packaging embodies the vivacity and fun of a day by the ocean.
Trend Themes
1. Shapeshifting Fabrics - Shapeshifting fabrics with unique geoform patterns present an opportunity for innovative textile designs and customizable products.
2. Puzzle-style Color Blocking - Puzzle-style color blocking packaging offers a disruptive innovation opportunity for product presentation and brand recognition.
3. Pressed Cardboard Packaging - Pressed cardboard packaging provides an eco-friendly and durable solution for product transportation, inspiring sustainability-focused innovations.
Industry Implications
1. Textile Design - The textile design industry can explore shapeshifting fabrics to create unique patterns and customizable products.
2. Packaging and Branding - The packaging and branding industry can leverage puzzle-style color blocking to create visually compelling product presentations and enhance brand recognition.
3. Sustainable Packaging - The sustainable packaging industry can embrace pressed cardboard packaging as an eco-friendly alternative for transporting various products.
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