Targeting Hispanics, brands market ingredients that speak to cultural heritage
Implications - Brands are getting far more explicit regarding who a product is intended for, which is prevalent in the food market with goods created with Hispanic population in mind. Placing spice and traditional dishes at the forefront, this shift towards cultured flavor branding appeals to both the Latin consumer as well as others craving a divergence from blander offerings.
Trend Themes
1. Cultural Flavor Branding - Brands are focusing on the culture-specific needs of a target market by using ingredients that reflect cultural heritage.
2. Cross-cultural Fusion Recipes - There is a rise in restaurants creating fusion recipes by blending different cultural cuisines.
3. Regional Ingredient Celebrations - Businesses are capitalizing on local flavors by using specific ingredients beloved in a certain region or locality.
Industry Implications
1. Food and Beverage - The food and beverage industry can take advantage of cultural flavor branding and fusion recipes.
2. Marketing and Advertising - Marketing and advertising professionals can use cultural flavor branding to target smaller and more specific demographics.
3. Regional Tourism - The tourism industry can take advantage of regional ingredient celebrations to promote local cuisine and attract visitors.
