Retro elements of the entertainment world enter the fashion market
Implications - Looking to profess pop culture prowess, consumers are expressing their knowledge of the entertainment world with retro imagery. This blending of cultural elements denotes demand for nostalgia in fashion for cohesive products that are custom to the consumers' individual taste and preference.
Trend Themes
1. Nostalgia in Fashion - Consumers are expressing their knowledge of entertainment culture with retro imagery, indicating a demand for nostalgia in fashion and individualized products.
2. Pop Culture Collaborations - Fashion collaborations with iconic television shows and film franchises continue to emerge, creating disruptive opportunities for pop culture-inspired collections.
3. Incorporation of Pop Culture Graphics - Designers are infusing graphics that reference pop culture and iconic cartoon characters into their collections, creating a new style of relaxed graphic menswear, painterly intergalactic dresses, and retro heartthrob tees.
Industry Implications
1. Fashion Industry - The fashion industry's opportunities for creating nostalgia in products lies in collaborations with entertainment brands, and the incorporation of pop culture imagery.
2. Entertainment Industry - The entertainment industry can expand and solidify its reach in the fashion world by collaborating with designers and retailers, and licensing their brands for fashion-related merchandise.
3. Gaming Industry - The gaming industry can leverage its successful and recognizable franchises to debut collectible and wearable merchandise, such as the Sonic Xmas Jumper.
7 Featured, 62 Examples:
381,059 Total Clicks
Date Range:
Jan 14 — Jan 15
Trending:
Warm
Consumer Insight Topics:
