Appealing to diverse groups through more than marketing
Implications - With the rise of the Hispanic market and increase in the buying power of the LGBTQ community, it's more important than ever to not just market to a diverse group, but authentically celebrate all groups. Forward-thinking brands are doing so by looking beyond ad executions and into branding initiatives -- such as strategic partnerships, stunts and thoughtful campaigns -- that show major change on their part.
Trend Themes
1. Authentic Diversity Branding - With the rise of diverse audiences, brands are looking beyond ad executions and into branding initiatives that show major change on their part.
2. Equality-touting Campaigns - Campaigns are both visually arresting and socially conscious which champions equality.
3. Millennial Photography Campaigns - Campaigns that celebrate photography as one of the most effective means of visual storytelling, especially in the age of Millennials and social media.
Industry Implications
1. Fashion - The industry is moving towards diversity and inclusion not just in marketing executions but also in branding initiatives.
2. Food and Beverages - Brands are celebrating diversity by crafting food and beverages that honor multiculturalism.
3. Advertising and Marketing - In order to reach diverse audiences, industries are investing in partnerships with celebrated names for authenticity and targeting younger consumers with advanced tech know-how.
7 Featured, 58 Examples:
320,605 Total Clicks
Date Range:
Jun 14 — Jan 15
Trending:
Average
Consumer Insight Topics:
