This Pacman Packaging Concept Was Made to Be Playful and Interactive
Amelia Roblin — January 5, 2015 — Marketing
References: behance.net & packagingoftheworld
While consumers continue to get seduced into the world of all things hi-tech, this Pacman packaging demonstrates an interesting dynamic within the realm of design. Although this project is technically considered print media, it references a retro video game and it strives to foster an interactive experience.
Craig Sutton's paper box comprises a sleeve and four folding trays that slip inside of it. The outer casing is yellow and missing a triangular cutout on each side, giving it the resemblance of a rectilinear Pacman profile. The trays inside have been drawn up with blue grids to reference the labyrinth in the computer game. The contents of Pacman packaging can be arranged within each maze, and played with the cards in the included brochure.
Craig Sutton's paper box comprises a sleeve and four folding trays that slip inside of it. The outer casing is yellow and missing a triangular cutout on each side, giving it the resemblance of a rectilinear Pacman profile. The trays inside have been drawn up with blue grids to reference the labyrinth in the computer game. The contents of Pacman packaging can be arranged within each maze, and played with the cards in the included brochure.
Trend Themes
1. Interactive Packaging - Opportunity for packaging designs that engage consumers and provide an interactive experience.
2. Retro Gaming Influences - Growing trend of incorporating nostalgia and references to retro video games in design projects.
3. Print Media Innovation - Exploring new ways to combine print media with digital elements for a unique and immersive experience.
Industry Implications
1. Packaging Design - Innovative packaging designs that go beyond traditional functionality to create memorable experiences.
2. Gaming - Opportunities for game developers and designers to leverage nostalgia and engage players through interactive packaging.
3. Advertising and Marketing - Using creative packaging concepts as a promotional tool to capture consumer interest and drive brand engagement.
4.5
Score
Popularity
Activity
Freshness
