The Dandelion Chocolate Packaging Unwraps Like a Present
Susan Keefe — May 20, 2012 — Lifestyle
References: ceveritt & thedieline
The artisan brand Dandelion Chocolate called upon the creative resources of designers Caleb Owen Everitt, and Anthony Ryan to develop dazzling packaging for the company's rich, all-natural chocolate. Taking the organic nature of the product into consideration, Everitt and Ryan created a luxurious packaging design made entirely from handcrafted materials.
Inside the heavy gilded paper lies a bar of velvety chocolate comprised of nothing more than cocoa beans and sugar. The label announces the origin of the beans as well as the harvest they belong to. This information ties the consumer to the origins of the ingredients housed inside. Below there is a brief description of the process the cocoa beans go through to form a smooth glossy bar, and a blurb about the flavors present in each bar.
All tied up in a bow, the Dandelion Chocolate packaging looks like an indulgent gift you'd love to unwrap.
Inside the heavy gilded paper lies a bar of velvety chocolate comprised of nothing more than cocoa beans and sugar. The label announces the origin of the beans as well as the harvest they belong to. This information ties the consumer to the origins of the ingredients housed inside. Below there is a brief description of the process the cocoa beans go through to form a smooth glossy bar, and a blurb about the flavors present in each bar.
All tied up in a bow, the Dandelion Chocolate packaging looks like an indulgent gift you'd love to unwrap.
Trend Themes
1. Sustainable Packaging Design - Opportunity to create eco-friendly and luxurious packaging designs made from handcrafted materials.
2. Traceability Labeling - Opportunity to include detailed information about the origin and harvest of ingredients to increase consumer connection to product.
3. Minimalist Ingredient Lists - Opportunity to highlight the simplicity of ingredients in products like all-natural chocolate to cater to health-conscious consumers.
Industry Implications
1. Artisanal Chocolate Making - Possibility for small-scale chocolate makers to differentiate their products through luxurious and sustainable packaging design.
2. Eco-friendly Consumer Goods - Opportunity for sustainable packaging design practices to become more mainstream in the consumer goods industry.
3. Food and Beverage - Opportunity for companies to prioritize transparency by including detailed information about the origin and processing of their ingredients.
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