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Candy Collab

Businesses are collaborating with candy brands and associated products

Implications - Partnerships between candy brands and unlikely industries are on the rise as businesses seek to establish themselves in more distinct ways. These collaborations come as novelty in purchase decisions becomes a primary motivating factor, especially with the social media shareability these products offer.
Workshop Question - Consider an unlikely brand your business could collaborate with – what would that collaboration look like?
Trend Themes
1. Unlikely Brand Collaborations - Businesses are partnering with candy brands for unique product collaborations and increased brand exposure.
2. Novelty in Purchase Decisions - Consumers are seeking unique novelty items to share on social media, such as candy-flavored yogurts and life-size gummy sneakers.
3. Boozy Candy - Candy companies are partnering with alcohol brands to create boozy treats, such as vodka-infused candy and beer-flavored gummy bears.
Industry Implications
1. Food & Beverage - Brands within the food and beverage industry can benefit from partnering with candy companies to create unique products and increase brand exposure.
2. Fashion - Fashion brands can increase brand exposure and create buzz by partnering with candy companies to create limited edition candy-inspired products.
3. Alcohol - Alcohol brands can partner with candy companies to create boozy candy treats for consumers seeking unique flavor experiences.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
130,873 Total Clicks
Date Range:
Jan 18 — Apr 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Life-Size Gummy Sneakers
Life-Size Gummy Sneakers
Trolli Recreated the adidas x James Harden Sneaker with Candy
Inspired by the style of professional basketball player James Harden, adidas created the Harden Vol. 2 Shoes—and confectionery brand Trolli created a pair of gummy sneakers based on the footwear.... MORE
Boozy Beer Gummy Bears
Boozy Beer Gummy Bears
Corona Light Teamed Up with Sugarfina to Create Sweet Gummy Cervezas
If you’re looking for a hostess gift for upcoming summer pool parties, look no further than Sugarfina’s new boozy Corona Light gummy bears. With two tasty flavors to choose from, the new... MORE
Candy-Flavored Yogurt Tubes
Candy-Flavored Yogurt Tubes
Go-GURT Teamed Up with Sour Patch Kids on a New Candy-Flavored Yogurt
It can be hard to get kids to eat the yogurt packed in their lunch bag, which is why Go-GURT has teamed up with Sour Patch Kids to create an irresistible candy-flavored yogurt. By combining the fun... MORE
Vodka-Infused Candy Treats
Vodka-Infused Candy Treats
The Sugarfina 'Vodka Is Always a Good Idea Candy Bento Box' is Boozy
The Sugarfina ‘Vodka Is Always a Good Idea Candy Bento Box’ has been announced as a new product created in collaboration with Tito’s Handmade Vodka to offer boozy treats in an... MORE
Candy-Paired Underwear Packaging
Candy-Paired Underwear Packaging
The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
For Valentine’s Day this year, the MeUndies x Sugarfina collaboration has been released to pair an ultra-comfortable underwear gift with artisanal gummy candies. The exclusive bento box... MORE
Candy-Flavored Alcoholic Ciders
Candy-Flavored Alcoholic Ciders
March First Brewing's Newest Cider is Green Apple Airhead Flavored
In collaboration with Airheads, Cincinnati-based brewery ‘March First Brewing’ made a new Green Apple Airhead cider. The cider was released during a tapping party that was co-hosted by... MORE

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Gummy Bear Cleanses
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