Businesses create festival-specific items to enhance engagement
Implications - Brands are aligning themselves with festival season and its associated "culture" by offering products that directly correlate to such events – whether they're sold there or used there. By aligning themselves with such Millennial-specific habits, these brands are able to forge direct and authentic connections with consumers.
Workshop Question - How could your brand cater to generation-specific habits?
Trend Themes
1. Festival-specific Products - Brands are developing products that directly align themselves with festival culture, enhancing the overall experience for festival-goers.
2. Luxury Festival Experiences - Companies are offering exclusive and luxury festival experiences, aimed at a young, luxury-inclined and music-loving audience.
3. Social Media-friendly Packaging - In order to appeal to Millennial festival-goers, brands have started designing their products with social media-friendly packaging, incorporating this as a selling point for their products.
Industry Implications
1. Cosmetics Industry - Cosmetic companies are developing festival-ready sets and palettes that are essential to one's festival experience.
2. Hospitality Industry - Hotels and resorts have started offering luxury temporary accommodations that offer festival-goers a unique and exclusive experience.
3. Jewelry Industry - Jewelry companies are leveraging unique marketing techniques, such as using gold-plated Volkswagens, to attract festival-goers and sell their products at festivals.
5 Featured, 34 Examples:
74,590 Total Clicks
Date Range:
Apr 18 — Apr 18
Trending:
Warm
Consumer Insight Topics:
