Adidas Originals Have Canadians Modelling the Deerupt Franchise
Madison Mackay — March 23, 2018 — Fashion
References: adidas
Athletic wear company adidas Originals released the anticipated Deerupt franchise, enlisting multiple Canadian creatives to model the new sneaker designs in a fashion-forward lookbook. Sporting the sneakers are musicians High Klassified, RALPH and Ebhoni, model Adryan Hanson, fashion influencers Ricci Pamintuan and Vannessa Cesario, and actor Lamar Johnson.
The newest sneaker from adidas is a contemporary take on the brand's heritage, in a new and radical look. Mixing minimalism with a bold design, the sneaker's silhouette archives a classic grid as the central design principle. The grid pulls inspiration from architecture, urban planning and natural phenomena, atop the famous silhouette used from the 80s as a marathon training shoe. With an ultra lightweight construct, stretch netting and a knit upper, the sneakers are comfortable and will conform to any wearer.
The Deerupt franchise features the new hero colorway Solar Bird, that is a mix of two famous adidas tones: Bluebird and Solar Red -- creating an original sneaker that is undeniably adidas.
The newest sneaker from adidas is a contemporary take on the brand's heritage, in a new and radical look. Mixing minimalism with a bold design, the sneaker's silhouette archives a classic grid as the central design principle. The grid pulls inspiration from architecture, urban planning and natural phenomena, atop the famous silhouette used from the 80s as a marathon training shoe. With an ultra lightweight construct, stretch netting and a knit upper, the sneakers are comfortable and will conform to any wearer.
The Deerupt franchise features the new hero colorway Solar Bird, that is a mix of two famous adidas tones: Bluebird and Solar Red -- creating an original sneaker that is undeniably adidas.
Trend Themes
1. Canadian-modeled Sneaker Designs - Opportunities for athletic wear companies to engage with Canadian creatives and influencers to model new sneaker designs.
2. Minimalist Bold Sneaker Designs - Opportunities for athletic wear companies to create new sneaker designs that mix minimalism with bold designs.
3. Contemporary Heritage Sneaker Designs - Opportunities for athletic wear companies to create contemporary sneaker designs while using a classic grid as the central design principle.
Industry Implications
1. Athletic Wear - Opportunities for athletic wear companies to innovate and create new sneaker designs using lightweight construct, stretch netting, and a knit upper.
2. Fashion - Opportunities for fashion brands to collaborate with athletic wear companies in model new sneaker designs through fashion-forward lookbooks.
3. Influencer Marketing - Opportunities for brands to leverage influencer marketing by engaging with Canadian creatives and influencers to model new sneaker designs.
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