The gaming industry makes attempts to become more gender inclusive
Implications - The video game industry has faced a lot of criticism for both its depiction of women, and for its lack of inclusivity for, and at times hostility towards, women and girls. It is slowly making attempts to change these perceptions by bringing women into the fold – most notably by creating female-only spaces in which they can thrive. This shift comes as women and their allies seek out all-encompassing strides towards gender equality.
Workshop Question - How can your brand make moves to become more inclusive in its targeting, marketing, or in the initiatives it supports?
Trend Themes
1. Inclusion Initiatives - The gaming industry is making attempts to become more gender inclusive by bringing women into the fold and creating female-only spaces.
2. Customization and Creation - Fans are increasingly able to create custom skins in their favorite games, giving rise to a new industry of battle royale skin creators.
3. Inclusive Esports Festivals - Competitive eSports is becoming more inclusive with the creation of women-only esports race competitions and the GIRLGAMER eSports Festival.
Industry Implications
1. Gaming - Gaming companies can take advantage of inclusion initiatives to create female-only spaces and make video games more gender inclusive.
2. Design - The rise of custom skins in video games is creating opportunities for designers to work on popular video game titles and create their own businesses.
3. Sports - The gaming industry can work with the sports industry to increase inclusivity and drive up participation rates among women with the creation of women-only esports race competitions and all-female sports playsets.
5 Featured, 45 Examples:
314,723 Total Clicks
Date Range:
May 17 — Jun 18
Trending:
Average
Consumer Insight Topics:
