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In-Flight Elevation

Luxe in-flight experiences become increasingly niche

Implications - For those who can afford them, in-flight experiences that expand beyond comfort and entertainment are becoming increasingly common. Ranging from pet-friendly jets to in-flight aromatherapy, these products cater to luxury-minded consumers seeking more for the high costs they pay to fly, while giving brands the opportunity to elevate customer experiences with little extra costs.
Workshop Question - Consider a way your brand could enhance its customers' experience with its products/services, in a way that keeps added costs at a minimum.
Trend Themes
1. Luxury In-flight Experiences - As more airlines cater to luxury-minded consumers seeking the high costs they pay to fly, brands have opportunities to offer elevated customer experiences.
2. Personalized In-flight Services - Brands can offer more personalized and tailored in-flight services, such as chef-curated meals, pet-friendly travel, and updated dating apps.
3. Wellness-focused Travel Experiences - Airlines can partner with wellness companies to offer passengers a more holistic journey by prioritizing nutrition, rest, and relaxation.
Industry Implications
1. Aviation - As airlines differentiate themselves with luxurious experiences, aviation companies have opportunities to create innovative solutions for in-flight comfort and entertainment.
2. Hospitality - Hotels can partner with airlines to offer seamless and elevated travel experiences to their global clientele.
3. Wellness - Wellness companies can create customized products and services to meet the needs of travelers seeking healthy and holistic travel experiences.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
172,919 Total Clicks
Date Range:
May 16 — Aug 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

In-Flight Bunk Beds
In-Flight Bunk Beds
Airbus Bunk Beds are Set to Change Comfort in Air Travel
Air travel is often marred by cramped and uncomfortable seating, but the new installation of Airbus bunk beds could make long flights that much more bearable. Created alongside Plasir-based Zodiac... MORE
Premium In-Flight Sleeping Products
Premium In-Flight Sleeping Products
Casper is Providing Comfort 30,000 Feet in the Air
Casper, the Millennial favorite mattress brand has partnered with American Airlines to bring consumers comfort at 30,000 feet in the air with a new line of in-flight sleeping products. The new... MORE
Wellness-Focused Flying Experiences
Wellness-Focused Flying Experiences
Singapore Airlines Enhances its Ultra-Long-Haul Flight
An ultra-long-haul flight can often leave travelers broken down, but a recent partnership between Singapore Airlines and Canyon Ranch aims to bring wellness cuisines, rest and relaxation to the... MORE
Aromatic In-Flight Experiences
Aromatic In-Flight Experiences
The Air Canada Signature Service is Enhanced with Essential Oils
Air Canada recently introduced its Air Canada Signature Service, which will now be available to international customers and as of June, select flights within North America. The all-new Air Canada... MORE
Pet-Friendly Travel Services
Pet-Friendly Travel Services
'Life Travel' Has a Luxurious Travel Option for Pets and Owners
To provide a pet-friendly and luxurious travel experience, Hong Kong-based company Life Travel launched a trip option in Japan for canine companions and their owners. It is endearing how well dogs... MORE
Chef-Curated Airline Meals
Chef-Curated Airline Meals
This Premium In-Flight Menu is Prepared by Top Chefs
American Airlines recently announced that it will now offer in-flight meals prepared by top chefs. Following in the footsteps of airlines such as Delta and Air France, the new in-flight meals will... MORE
Updated On-Flight Dating Apps
Updated On-Flight Dating Apps
The AirDates App Now Includes Social Media Integration
Although the AirDates app has been in planning for quite some time, it was only recently that the in-flight dating service has undergone some serious improvements. As Engadget reports, its... MORE

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