Breakfast dishes adapt to better cater to those with restrictive diets
Implications - As consumers become increasingly more aware of the foods and ingredients they consume, particularly as they start the day, brands are taking note, and are moving toward more restrictive formats to appease those concerned about their diet. Taking more of a free-from approach, brands are proactively speaking to consumer concerns over allergens and dietary restrictions by offering products that explicitly lack certain ingredients. This not only showcases a commitment to consumers, but also a move toward more personalized food and beverage options.
Workshop Question - What can you do to better connect with your consumer and their specific preferences and needs?
Trend Themes
1. Free-from Foods - Brands are offering products that explicitly lack certain ingredients to cater to consumer concerns over allergens and dietary restrictions.
2. No-bake Snack Mixes - Brands are offering baking mixes for nutritious bites, balls and bars that can be tailored exactly to one's taste and nutritional needs.
3. Convenient Health-focused Breakfasts - Brands are creating convenient breakfast options that cater to consumer concerns over their health and active lifestyles.
Industry Implications
1. Food and Beverage Industry - The trend of free-from foods has created opportunities for the food and beverage industry to cater to consumer concerns over allergens and dietary restrictions.
2. Health and Wellness Industry - The trend of convenient, health-focused breakfasts has created opportunities for the health and wellness industry to develop products that cater to busy and health-conscious consumers.
3. Baking Industry - The trend of no-bake snack mixes has created opportunities for the baking industry to offer convenient and customizable baking mixes.
