The MeUndies x Sugarfina Bento Box is Filled with Gummy Treats
Laura McQuarrie — January 31, 2018 — Fashion
References: meundies
For Valentine's Day this year, the MeUndies x Sugarfina collaboration has been released to pair an ultra-comfortable underwear gift with artisanal gummy candies.
The exclusive bento box packaging takes after the style of Sugarfina's signature packaging, offering a special way to present a romantically themed gift to someone special. The bento box-inspired underwear packaging includes Sugarfina's Rosé All Day Bears and Champagne Bears, which are made with genuine French Rosé and Dom Pérignon Vintage Champagne—though the bears are non-alcoholic.
Although underwear is sold separately, the box accommodates two pairs. MeUndies recently released a Valentine's Day Collection for men and women with plenty of festive options to choose from, such as the Heart Party and Heartbreaker styles.
The exclusive bento box packaging takes after the style of Sugarfina's signature packaging, offering a special way to present a romantically themed gift to someone special. The bento box-inspired underwear packaging includes Sugarfina's Rosé All Day Bears and Champagne Bears, which are made with genuine French Rosé and Dom Pérignon Vintage Champagne—though the bears are non-alcoholic.
Although underwear is sold separately, the box accommodates two pairs. MeUndies recently released a Valentine's Day Collection for men and women with plenty of festive options to choose from, such as the Heart Party and Heartbreaker styles.
Trend Themes
1. Artisanal Packaging - The collaboration between MeUndies and Sugarfina demonstrates the trend of using unique and stylish packaging to enhance the presentation of products.
2. Experiential Gifting - The MeUndies x Sugarfina bento box offers a unique gifting experience by combining comfortable underwear with gourmet gummy candies.
3. Luxury Collaborations - This collaboration highlights the trend of luxury brands partnering together to create exclusive and premium products for special occasions.
Industry Implications
1. Fashion and Apparel - The MeUndies x Sugarfina collaboration explores how fashion and apparel brands can enhance their offerings by partnering with food and beverage companies.
2. Confectionery - The bento box packaging of the collaboration brings an innovative twist to the confectionery industry by combining luxury candies with unique packaging designs.
3. Gift and Specialty Retail - The MeUndies x Sugarfina collaboration targets the gift and specialty retail industry by offering a unique and luxurious gifting option for special occasions.
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