Individuals on ketogenic diets can now turn to pre-made or packaged desserts
Implications - The keto diet's low-carb, high-fat nature is inherently restrictive, giving brands the opportunity to serve those on the diet by offering them specialty dessert options. The emergence of such products reveal how brands can look to consumer restrictions or selectiveness as opportunities as opposed to barriers, by narrowing down on the daily rituals they prioritize.
Workshop Question - Consider restrictions your brand's customers may have in the purchase journey. How could your brand cater to those restrictions?
Trend Themes
1. Keto-friendly Products - Brands are tapping into the growing popularity of the ketogenic diet by offering specialty products such as keto-friendly sweeteners, flours, chocolate cups, and protein shakes.
2. Healthy and Convenient Beverages - Consumers are demanding ready-to-drink products that are not only nutritious but also easy to consume on-the-go such as vegan milkshakes made with organic coconut milk.
3. Vegan and Low Carb Snacks - Product manufacturers are creating snacks that cater to both vegan and low-carb diets by using ingredients such as almonds, coconut, and dark chocolate with natural sweeteners like stevia.
Industry Implications
1. Food and Beverage - Businesses in the Food and Beverage industry can look to capitalize on the growing demand for keto-friendly and vegan products that cater to people with select dietary needs.
2. Health and Wellness - The Health and Wellness industry can create innovative products that provide nutrient boosters and functional benefits for people who follow a healthy lifestyle or require special diets.
3. Consumer Goods - The Consumer Goods industry can create and market specialty products, such as healthy snacks and protein bars, that cater to people who follow demand gourmet and convenient options that cater to their specific diets.
