Sugar Love is a Candy Concept Designed for Those with a Sweet-Tooth
Rebecca Byers — September 14, 2015 — Lifestyle
References: packagingoftheworld
Created by Canadian graphic designer Alaa Abuamra, Sugar Love is a candy concept designed for those with an extreme sweet-tooth. Recalling the minimalist, pristine branding of Sugarfina, Sugar Love is elegant and indulgent all at once.
Boasting whiteout branding highlighted by brightly depicted varieties of candy, the packaging scheme for the concept Sugar Love range are white stand-up pouches. Each flavor is denoted by an over-sized image of the respective candy on the front of the white packaging that highlights the unique texture.
Although simple, this candy concept manages to communicate a cohesive, strong brand that appeals to millennials predisposed to transparent, clean visual branding. The dynamic concept for a chocolate and candy brand would surely make an easy transition into the retail landscape.
Boasting whiteout branding highlighted by brightly depicted varieties of candy, the packaging scheme for the concept Sugar Love range are white stand-up pouches. Each flavor is denoted by an over-sized image of the respective candy on the front of the white packaging that highlights the unique texture.
Although simple, this candy concept manages to communicate a cohesive, strong brand that appeals to millennials predisposed to transparent, clean visual branding. The dynamic concept for a chocolate and candy brand would surely make an easy transition into the retail landscape.
Trend Themes
1. Minimalist Branding - The minimalist branding trend presents an opportunity for candy companies to appeal to millennials who prefer transparent and clean visual branding.
2. Texture-focused Packaging - Texture-focused packaging is a disruptive innovation opportunity for candy companies to enhance the sensory experience for consumers and differentiate their products in the market.
3. Indulgent Packaging Design - Indulgent packaging design trend allows candy companies to create luxury and elegant branding that appeals to consumers seeking a premium experience.
Industry Implications
1. Candy Manufacturing - The candy manufacturing industry can leverage minimalist branding and indulgent packaging design to attract a new generation of consumers who value aesthetics and quality.
2. Retail - Retail industry has the opportunity to incorporate texture-focused packaging concepts like Sugar Love into their product offerings to attract customers looking for unique and immersive sensory experiences.
3. Graphic Design - Graphic design industry can explore innovative approaches to create visually appealing packaging designs that combine texture, minimalism, and indulgence for candy brands.
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