Yoplait's 'FruitSide' Places Yogurt and Fruit Pieces Side-by-Side
Laura McQuarrie — January 5, 2018 — Lifestyle
References: yoplait & foodbusinessnews.net
Yogurt with fruit on the bottom has become a standard across the industry, but Yoplait is now looking to change this with its new 'FruitSide' product.
Naturally, the fruit at the bottom of a yogurt cup is discovered last unless the product is mixed, but Yoplait FruitSide changes this by placing yogurt and fruit pieces side-by-side. To show off the fruit content of its yogurt pots, Yoplait embraced clear containers that make it easy for consumers to see the strawberry, peach, blueberry, mixed berry and cherry varieties.
As well as offering a yogurt product that visually sets itself apart from others on the store shelves, Yoplait is also prioritizing the placement of fruit within the packaging and as a result, emphasizes its importance as a healthy add-in.
Naturally, the fruit at the bottom of a yogurt cup is discovered last unless the product is mixed, but Yoplait FruitSide changes this by placing yogurt and fruit pieces side-by-side. To show off the fruit content of its yogurt pots, Yoplait embraced clear containers that make it easy for consumers to see the strawberry, peach, blueberry, mixed berry and cherry varieties.
As well as offering a yogurt product that visually sets itself apart from others on the store shelves, Yoplait is also prioritizing the placement of fruit within the packaging and as a result, emphasizes its importance as a healthy add-in.
Trend Themes
1. Fruitside Yogurt - Yoplait's 'FruitSide' places yogurt and fruit pieces side-by-side, offering a visually appealing and convenient way to enjoy yogurt with fruit.
2. Clear Containers - Yoplait embraces clear containers to showcase the fruit content of its yogurt pots, enhancing the consumer's ability to see the different fruit varieties.
3. Emphasizing Fruit - Yoplait prioritizes the placement of fruit within the packaging, highlighting its importance as a healthy add-in to yogurt.
Industry Implications
1. Yogurt Industry - The yogurt industry can explore incorporating the FruitSide concept to create visually appealing and convenient yogurt products with added fruit.
2. Packaging Industry - The packaging industry can benefit from the trend of using clear containers to showcase the contents of food products, enhancing the consumer experience.
3. Health Food Industry - The health food industry can leverage the emphasis on fruit in yogurt to promote the nutritional benefits of adding fruits to various food products.
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